The 25th JAPAN Drugstore Show Concludes: Asia's Largest Drugstore Festival

From August 8 to August 10, 2025, the Tokyo Big Sight hosted the 25th JAPAN Drugstore Show, organized by the Japan Chain Drugstore Association, led by Chairman Atsushi Tsukamoto. This major event brought together a wide array of products, information, and systems aimed at supporting the self-medication of consumers, marking it as one of the largest drugstore festivals in Asia.

In 2025, the show welcomed a remarkable 99,510 visitors, surpassing last year's attendance of 97,944. With 398 companies represented across 1,302 exhibition spaces, the event celebrated the theme "Delivering the Best Future to Our Community: The Next 25 Years of Self-Medication at Drugstores". Throughout the three days, the show highlighted industry challenges and future strategies, featuring various PR initiatives from exhibitors and lively events aiming to promote self-medication.

Notably, the exhibition presented an awards ceremony to celebrate outstanding booths and products. Categories included Booth Design, Food and Health Awards 2025, and the New Product Collection 2025 Popularity Award. Below are some key results from these awards:

Booth Design Awards

- Grand Prize: Shionogi Healthcare Co., Ltd. (Healthcare Zone)
- Runner-Up: Earth Chemical Co., Ltd. (Home Care Zone) & Naturelab Co., Ltd. (Beauty Care Zone)
- Excellence Awards: Multiple companies including Kao Group and Shiseido Japan were recognized for their impactful booth designs, showcasing clarity and appeal for visitors.

Food and Health Awards 2025

This award category recognized new food products introduced in the spring and summer of 2024, as well as notable existing products. The top winners included:

- Grand Prize: 100kcal My Size Plus Support Salt 1g Chinese Rice Bowl (Otsuka Food Co., Ltd.)
- Diamond Award: A selection of innovative products from companies like Alfressa Healthcare and Kikkoman Foods.
- Platinum and Gold Awards: Highlighting various health-conscious products from major brands, encouraging healthier eating habits among consumers.

New Product Collection 2025 Popularity Awards

Visitors actively participated in voting throughout the event, resulting in the following popular products within distinct categories:

- LIFE Category: Elleair Toilet Tissue (Daiwa Paper Co., Ltd.)
- FOOD Category: Mise Kiwi 900mL (CJ FOODS JAPAN Co., Ltd.)
- STYLING Category: Meguri Steam Mask (Kao Co., Ltd.)
- BUSINESS Category: Lumina Slim Full Color (Hanshow Japan Co., Ltd.)

The festival not only served as a platform for product showcases but also as an interactive space for professionals and consumers alike to engage with the future of self-medication and healthcare solutions.

As a key event in the industry calendar, the JAPAN Drugstore Show emphasizes the importance of self-care and the evolving role of drugstores in the health and wellness sector. With its successful conclusion and a wealth of innovative presentations, stakeholders are already looking forward to next year's gathering.

For inquiries, please contact the JAPAN Drugstore Show PR office at [email protected] (Contact: Yoshikawa).