Money Forward Launches Growth Academy for Next-gen Accounting Firms: A 7-Day Intensive Program

Introduction

Money Forward, Inc., a prominent player in financial technology, will unveil its innovative program, the "Growth Academy for Next-Generation Accounting Firms," starting June 4, 2025. This intensive 7-day course, developed in collaboration with the Japan M&A Center and Hupro, targets executives and management teams within small and medium-sized accounting firms. The main aim is to impart practical leadership strategies and foster inter-firm collaboration that will spur business growth among participants.

Program Highlights

The Growth Academy is a thorough program designed to address the pressing needs of today's accounting firms. It covers critical themes, including:

- Management strategies for survival in changing business climates
- Digital transformation (DX) initiatives
- Effective talent acquisition
- M&A support practices

This program first launched in 2024, receiving outstanding feedback from participants. Many noted it helped clarify their internal challenges and provided paths towards effective solutions. Due to the success of the inaugural session, a second iteration is being organized to further the initiative.

Background of the Initiative

Small and medium-sized enterprises (SMEs) constitute about 99% of all businesses in Japan. Enhancing productivity within these firms is vital for rejuvenating the national economy. Accounting firms that manage contracts with numerous SMEs must boost their productivity through strategies like digital transformation, skilled talent acquisition, and M&A. By joining the Growth Academy, participants will gain valuable knowledge to implement and improve their services, ultimately leading to superior outcomes for their clients.

Opportunities for Networking

The academy also provides a platform for like-minded accounting firms to connect, share insights, and discuss industry trends. Such interactions can lead to strategic partnerships and propel the businesses forward in a collaborative environment.

Event Details

The Growth Academy will run from June 4, 2025, to December 5, 2025, with a total of seven sessions:
1. Kickoff Guidance & Growth Strategy Workshop
- Date: June 4, 2025
- Time: 14:00 – 18:00 (Networking until 20:00)
- Location: Teikoku Hotel Conference Room, Chiyoda, Tokyo

Speakers:
- Naoki Takeuchi, President of Japan M&A Center
- Reina Yamamoto, President of Hupro
- Yosuke Tsuji, CEO of Money Forward

2. Making DX the Key to Business Growth
- Date: July 9, 2025
- Time: 14:30 – 17:30 (Networking until 20:00)
- Location: Money Forward Tokyo HQ, Minato, Tokyo
Speakers:
- Masakazu Yoshida, Tax Accountant
- Yuki Enari, President of Enari Tax Corporation

3. Field Visit to a Practical DX Tax Firm
- Date: August 22, 2025
- Time: 14:30 – 17:30 (Networking until 20:00)
- Location: To be announced

4. Recruitment Strategies to Attract Desired Talent
- Date: September 17, 2025
- Time: 14:30 – 17:30 (Networking until 20:00)
- Location: Money Forward Tokyo HQ, Minato, Tokyo

5. Effective Management Techniques for Rapidly Developing Talent
- Date: October 17, 2025
- Time: 14:30 – 17:30 (Networking until 20:00)
- Location: Money Forward Tokyo HQ, Minato, Tokyo

6. Recognizing Challenges and Implementing Solutions for Added Value
- Date: November 14, 2025
- Time: 14:30 – 17:30 (Networking until 20:00)
- Location: Money Forward Tokyo HQ, Minato, Tokyo

7. Establishing and Practicing M&A Support Systems
- Date: December 5, 2025
- Time: 14:00 – 18:00 (Networking until 20:00)
- Location: Teikoku Hotel Conference Room, Chiyoda, Tokyo

Special Introduction Benefits

If a participant introduces another firm to the program, both the referring and referred parties will enjoy a discount of 50,000 yen.

Conclusion

By joining the Growth Academy, firms are presented with an opportunity to enhance their operational capabilities and adapt seamlessly to the evolving landscape of the accounting industry. This program is an essential step towards not only the firms' growth but also the goal of supporting Japan's SMEs in achieving greater productivity and economic vitality.

About Money Forward

Company Name: Money Forward, Inc.
Headquarters: 21F, msb Tamachi, 3-1-21 Shibaura, Minato, Tokyo, Japan
CEO: Yosuke Tsuji
Established: May 2012
Business Area: Platform Services
Website: Money Forward Corp

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