#Japan #Tokyo #Collaboration #Sindenki #KNT365

KNT365 x SINDENKI: A Sustainable Collaboration

On December 10, 2023, KNT365, a lifestyle brand dedicated to eco-friendly design, will launch an exciting collaboration with the artist collective SINDENKI at their flagship store, THE KNT365 HOUSE. This new partnership marks a unique intersection of art and sustainability, showcasing products that are both stylish and earth-friendly.

About KNT365

KNT365, founded by Jun Kunii, specializes in creating products that are not only functional but also environmentally friendly. Based in Jiyugaoka, Tokyo, this innovative brand utilizes recycled materials, particularly polyester yarn made from recycled PET bottles, to craft their accessories. Their mission is to promote a lifestyle that is kind to both people and animals while offering versatile, everyday items.

Introducing SINDENKI

SINDENKI is a jewelry brand created by designer Natsumi Koyama, dedicated to upcycling electronic components into unique accessories. The brand name, meaning “new electricity,” is inspired by Koyama's father's electrical goods store from her childhood. SINDENKI’s creations are entirely handmade, reflecting a playful creativity that resonates with the spirit of nostalgic Japanese gaming culture. With a strong presence at various pop-ups and museum shops both domestically and internationally, SINDENKI is widely recognized for its innovative designs.

The Collaboration

This collaboration is a first for both brands, focusing on a series of knit bags that blend KNT365's functionality with SINDENKI's artistic flair. The collection includes two standout items: the Knitty Artist Edition and the Mam Artist Edition, each selling for a reasonable price of 7,700 JPY and 8,250 JPY respectively.

Knitty Artist Edition

• - Price: 7,700 JPY (Tax included)
• - Size: H/34cm W/30cm

The Knitty Artist Edition showcases a pixelated design reminiscent of classic falling-block puzzle games. This playful interpretation is embodied in a vivid pink color that serves as a stylish accent for any outfit. Its versatile design makes it suitable for shopping, leisure, or even commuting, ensuring it fits seamlessly into daily life.

Mam Artist Edition

• - Price: 8,250 JPY (Tax included)
• - Size: H/43cm W/42cm, Depth 8cm

The Mam Artist Edition features a striking green design adorned with whimsical gaming-inspired illustrations and clever phrases, such as those associated with Harajuku—home to THE KNT365 HOUSE. This spacious bag can easily accommodate a laptop, tablet, A4 documents, and more, making it ideal for students, working professionals, and parents alike. Its practicality shines through, serving not just as an everyday tote but also as a travel companion or diaper bag.

Release Schedule

The collaboration will be available at THE KNT365 HOUSE and via the official KNT365 website starting December 10 at 11 AM (with online sales commencing on December 12 at 6 PM).

• - In-store Location: THE KNT365 HOUSE, 1F, 6-17-14 Jingumae, Shibuya, Tokyo, Japan
• - Store Hours: 11:00 AM - 8:00 PM
• - Website: KNT365 Official Website

KNT365 and SINDENKI's collaboration promises to bring a joyful element to everyday living through sustainable fashion. By combining their unique insights and creative visions, they aim to make a positive impact on the environment while providing customers with functional and inspiring designs. Stay tuned for this exciting launch and explore how you can contribute to a more sustainable future with these innovative products!