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Lexar Celebrates 30 Years of Innovation

As Lexar commemorates its 30th anniversary, the company reflects on a rich history marked by innovation, engineering excellence, and reliable performance. Since its inception in 1996, Lexar has evolved from being a trailblazer in memory card technology to a global brand that shapes workflows for creators, gamers, and professionals across the tech landscape.

A Legacy of Value Leadership

Over the past three decades, Lexar has established itself on three key tenets: Professionalism, Innovation, and Service.

• - Professionalism: Lexar has consistently set benchmarks in memory card capabilities since it established the industry standard for CompactFlash card reading speeds. The latest innovation, the Lexar® Professional CFexpress™ 4.0 Type B Card DIAMOND Series, showcases this leadership with top-notch performance tailored for high-end cinema and next-generation 8K content capture.
• - Innovation: Lexar's journey has been defined by its quest to push the boundaries of technology. It was the first to launch a professional workflow solution and has since brought forth the all-metal SD card and the world’s first 1TB microSD card.
• - Service: Lexar goes beyond merely providing storage hardware; it offers a comprehensive solution for protecting, managing, and preserving important work and cherished memories with tools such as the Lexar App.

Flagship Products at CES 2026

At CES 2026, Lexar is unveiling several flagship products that embody its principles of value and leadership:

• - Lexar Professional SILVER PLUS microSDXC™: This microSD card boasts impressive metrics, being the world’s fastest 2TB UHS-I microSD card with read speeds up to 255MB/s and write speeds of 180MB/s. Ideal for outdoor creators and action cameras, it's robust and built for high-quality 4K60P video recording.
• - Lexar PLAY X PCIe 4.0 NVMe SSD: Targetting the gaming and content creation sectors, this SSD can reach read speeds of 7400MB/s and write speeds of 6500MB/s, making it an essential tool for high-performance workflows.
• - Lexar TouchLock Portable SSD: Making headlines as the world’s first NFC dual-encryption portable SSD, this device incorporates NFC authentication and 128-bit AES hardware encryption. Users can unlock secure storage zones with a simple tap from a smartphone, coupled with automatic photo backup.
• - Lexar Air Portable SSD: A stylish, ultra-light option designed for fast, seamless storage on the move, ideal for content creators.

Together, these innovations reinforce Lexar’s standing as a leader in reliable, high-performance storage suitable for a variety of workflows from high-speed gaming to everyday mobile creation.

Embracing AI in Storage

As AI technology rapidly advances, Lexar recognizes the inevitable shifts in storage requirements caused by next-generation devices like AI PCs and autonomous systems. To meet these demands, Lexar unveiled its AI Storage Core—a new foundational offering emphasizing performance, reliability, and flexibility designed specifically for AI workloads. Key AI product launches include:

• - AI-Grade SSD: Built for high-performance compute tasks in AI environments.
• - AI-Grade Storage Stick: This device enables users to seamlessly expand storage on next-gen PCs with simple plug-and-play capabilities.
• - AI-Grade Card: Designed specifically for 8K AI imaging and sensor fusion applications.

Global Partnership with Argentina's National Team

In an exciting new initiative, Lexar has partnered with the Argentina National Football Team, a collaboration highlighting shared values of professionalism and global impact. This partnership aims to resonate with fans and creators alike, as both brands aspire to empower and inspire through their respective domains.
As part of this partnership, Lexar will roll out co-branded editions of its popular Air Portable SSD and SL500 Portable SSD, tailored for fans seeking to capture lasting memories.

In conclusion, Lexar’s 30-year evolution stands as a testament to its relentless pursuit of innovation and excellence in memory solutions. Visitors to CES can explore the entire lineup at Booth #20234 from January 6-9, 2026, showcasing a commitment that continues to evolve with the needs of its global audience.

About Lexar

Founded in California in 1996, Lexar has spent three decades improving reliable, high-performance memory solutions, now reaching over 100 million users across more than 70 countries. With a diverse portfolio, Lexar remains committed to empowering creators and professionals worldwide.

Explore more on Lexar's social media platforms to stay updated on their latest innovations.