Hisense Launches Cutting-Edge Home Technology as FIFA World Cup 2026 Approaches

As the anticipation builds for the FIFA World Cup 2026™, Hisense, a leader in global consumer electronics, is taking a significant step forward in revolutionizing home entertainment and smart living. Today, the company marks the 50-day countdown to the tournament with an impressive global campaign that showcases its innovative products. This announcement reaffirms Hisense's position as a three-time official sponsor of FIFA, having partnered with the organization since 2018.

The Game-Changing RGB MiniLED Technology

At the forefront of Hisense's showcase is their latest display innovation featuring RGB MiniLED technology. The flagship UR9 Series and premium UX models are designed to transform the viewing experience into something extraordinary. With a unique RGB MiniLED backlight system and the Hi-View AI Engine RGB processor, these displays achieve an impressive 100% BT.2020 color coverage, yielding vivid and accurate colors that simulate stadium conditions. Key features such as a native 180Hz refresh rate and a bespoke 4.1.2 Multi-Channel audio system provide an immersive audio-visual experience that fans will appreciate.

At an event held at the Home of FIFA in Zurich, Hisense took the opportunity to unveil its new RGB MiniLED TV range. Not only will these TVs provide fans with an unparalleled matchday experience, but Hisense has also secured its role as the official Video Assistant Referee (VAR) Review TV Provider for the FIFA World Cup 2026™ across the United States, Canada, and Mexico. The upgraded VAR room will utilize Hisense RGB MiniLED TVs, which promise high color accuracy and detailed image clarity for enhanced decision-making.

Redefining Premium Displays with Laser Technology

In addition to its MiniLED offerings, Hisense is set to elevate home entertainment with its cutting-edge laser display technology. The XR10 and L9Q Laser Projectors pin the spotlight on the product line that captures the magic and thrills of football matches. The XR10 projector, with its high brightness of 6,000 lumens and a contrast ratio of 600:1, paired with intelligent projection capabilities of up to 300 inches, promises stunning clarity for fast-paced action scenes. Meanwhile, the L9Q Laser TV, characterized by its ability to create cinema-quality screens up to 200 inches, was notably praised by FIFA President Gianni Infantino during its presentation at CES 2026.

Together, these products work in harmony to deliver a stadium-like experience in the comfort of homes, making the World Cup feel closer than ever before.

Advancing Smart Living

Beyond entertainment, Hisense continues to focus on smarter living with its portfolio of home appliances designed to enhance the overall matchday experience. The award-winning U8 air conditioner marries modern aesthetics with efficient climate control, while the PureFlat Smart Series refrigerator connects various devices seamlessly, allowing users to plan meals and share content with ease, fostering a more interactive kitchen environment.

Engaging Fans Globally

As the excitement for FIFA World Cup 2026™ grows, Hisense remains dedicated to bridging the gap between technology and the universal love for sports. By offering dynamic viewing experiences alongside smart living solutions, Hisense empowers fans to come together, share their passion for football, and create lasting memories.

This commitment to