SEEDER Inc. Shares Insights on Interview Design and Execution in New Article

SEEDER Inc. Publishes Insights on Interview Techniques

In an era where traditional business methodologies are continuously evolving, SEEDER Inc., a Tokyo-based company, is at the forefront of revolutionizing the way we approach interviews. Under the leadership of CEO Kanji Murata, SEEDER focuses on the investigation and analysis of advanced consumer lifestyles, also known as “tribes,” and aims to support the development of new businesses and products. Their recently released article on note, titled "Interview Flow Compilation and Future of Interviewing," encapsulates their expertise on interview design and execution.

The Importance of Effective Interview Design

Interviews have long played a crucial role in product and business development processes. However, the quality of insights derived from these interviews can vary significantly, depending on the rigor of their design and implementation. SEEDER emphasizes that interviews should transcend mere data collection. Instead, they should embody a form of dialogue that fosters deeper thinking and engagement. This philosophy is rooted in their extensive experience across multiple projects, which has contributed to the insights directly shared in the article.

The Evolving Landscape: AI and Interviews

The rise of artificial intelligence presents both challenges and opportunities in the realm of interviewing. SEEDER highlights that while AI is increasingly capable of automating routine interview tasks, the importance of human interaction—especially in understanding contextual nuances and intuitive questioning—remains irreplaceable. The company calls for a reevaluation of what constitutes the essence of interviewing in this new age.

Article Overview

The article is structured around several key themes:

- Fundamental Interview Flow: Starting from goal-setting to navigating specific and abstract questioning, and building rapport with participants.
- Feedback Mechanisms Post-Interview: Emphasizing self-assessment by interviewers, team reviews, and gathering participants’ impressions for continuous enhancement.
- Unique Practices by SEEDER: Highlighting spontaneous questioning, delving into personal hobbies, and using metaphors to visualize emotions during discussions.
- Value of Interviews in the AI Era: Discussing the significance of providing a satisfying process and stimulating thought, while underlining the importance of human insight that cannot be replicated by machines.

Designing Effective Interview Flows

SEEDER promotes a specific flow for conducting interviews that effectively leads to meaningful insights. They begin with straightforward questions, such as "What service have you recently used?" and gradually steer the conversation toward more abstract queries like, "What does an ideal service look like to you?" This transition not only calms participants but also establishes a relationship built on trust, ultimately facilitating deeper thought.

Emphasizing Post-Interview Reflection

To continuously improve the quality of their interviews, SEEDER places a strong emphasis on the post-interview feedback process. Interviewers assess themselves, share feedback within their teams, and seek honest input from participants about aspects like comfort levels and any shortcomings. This ongoing assessment allows them to extract patterns from their conversations, which informs future designs.

SEEDER’s Distinctive Practices

SEEDER's approach allows for flexibility during interviews, enabling them to engage in unscripted discussions that pave the way for richer insights. They delve into participants’ hobbies and lifestyles to comprehend the motivations behind behaviors and values. Techniques like asking participants to compare a brand to a movie serve to reveal intuitive preferences and emotional responses.

The Future of Interviews in the Age of AI

Although the introduction of AI has automated parts of the interview process, SEEDER insists on the unique value that human facilitators bring—especially in terms of providing clarity and sparking inspiration. Interviews go beyond mere data collection; they are a creative endeavor that helps individuals articulate their thoughts and uncover new perspectives critical for vision design and new business ventures.

Looking Ahead

SEEDER Inc. is committed to continuously sharing their research insights and effective interviewing techniques through platforms like note. By leveraging their on-the-ground experiences in product development and business support, they aim to provide practical and thought-provoking information to industry stakeholders.

For more details, check out the full article here.