ROOTOTE Introduces New Colors and Styles for Washable Knit Tote Bags This Summer

New Summer Styles from ROOTOTE

ROOTOTE has announced the expansion of its popular washable knit tote bag series, ‘Ruffle Ruffle’. This spring, the brand has received overwhelming positive feedback on this stylish tote, which will now feature new colors and a new model scheduled to launch in mid-July 2026. The original design showcases a distinctive 3D ruffle accent that adds a touch of uniqueness without being overly sweet. This season, the familiar ‘Deli’ type will be available in five vibrant colors, including four new shades. Additionally, the brand introduces the ‘Baby Ruu’ style, equipped with a shoulder strap and available in five colors, offering even more choices for summer outings.

Addressing Summer Outing Woes

The ‘Ruffle’ series is crafted from a knit fabric made using a manufacturing technique that minimizes waste. The soft texture provides comfort during hot summer days. Most importantly, these totes are easy to clean by hand, enabling users to maintain hygiene effortlessly.

ROOTOTE conducted a survey involving 500 women, revealing common summer outing inconveniences like discomfort from sweating, the feeling of dread associated with the heat, and the added burden of carrying extra items like drinks or sun umbrellas. These concerns underline the need for a tote that combines comfort and cleanliness throughout the summer months—qualities perfectly embodied in the new Ruffle Ruffle tote.

To learn more about the survey results, visit here.

Product Overview

The ‘Дeli Ruffle’ type of the Ruffle Ruffle is perfect for storing all your daily essentials, such as wallets, bottles, A5 notebooks, and pouches. Its side ‘Ruu Pocket’ is ideal for easy access to frequently used items, ensuring that every outing is as enjoyable as possible.

Product Specifications

- Name: EU. Deli Ruffle Ruffle-B
- Launch Date: Available starting mid-July 2026
- Price: ¥5,280 (including tax)
- Model Number: 3715
- Colors Available: 01/Black, 02/Mint, 03/Silver, 04/Chocolate, 05/Navy
- Dimensions: W43 × H27 × D15.5 cm, Handle Length: 28 cm
- Materials: Polyester With Dot Button Bottom / Velcro
- Pockets: 1 outer pocket / 1 inner pocket
- Purchase Page: Link

The innovative 3D ruffle design ensures that the tote stands up firmly when placed down, allowing for easy access to your belongings stored within the ‘Ruu Pocket’.

Baby Ruu Type

The Baby Ruu type features an A5-sized semi-moon shaped design with an adjustable shoulder belt. Additionally, it includes a zippered ‘Ruu Pocket’ at the bottom to securely hold smartphones or IC cards, making it a practical choice for moving around.

Product Details

- Name: EU. Baby Ruu Ruffle Ruffle-B
- Launch Date: Available starting mid-July 2026
- Price: ¥5,720 (including tax)
- Model Number: 3716
- Colors Available: 01 / Black, 02 / Mint, 03 / Silver, 04 / Chocolate, 05 / Navy
- Dimensions: W34 × H16 × D12 cm, Max Shoulder Length: 120 cm
- Materials: Polyester
- Pockets: 1 external zippered pocket / 2 internal pockets
- Purchase Page: Link

Retail and Promotions

ROOTOTE products, including the Ruffle Ruffle bags, will be available at select retail stores and at the company's official shop, ROOTOTE GALLERY. The ongoing ‘#SummerTotes’ fair aims to tackle common summer outing challenges while enhancing the overall experience of outdoor adventures with comfort and style. Various tote bags designed to meet summer needs are available during the fair. For details on the fair, visit here.

Online Shopping Options

- ROOTOTE GALLERY: Shop List
- ROOTOTE FLAGSHIP STORE: Online Store
- Rakuten Market: Shop
- ZOZOTOWN: Shop
- Amazon: Shop
- Yahoo Shopping: Shop
- Onward Closet: Shop

About ROOTOTE

Founded in 2001, ROOTOTE is dedicated to providing customers with enjoyable outings through their exclusive tote bags, identifiable by the R mark tag. Inspired by kangaroos, the unique ‘Ruu Pocket’ has become an integral part of the brand identity. ROOTOTE embraces diverse individual values and personalities while offering a wide array of design variations. They aim to expand joy through tote bags and enhance society by engaging in various collaborations across art, eco-friendly initiatives, and culture to become the world's leading tote brand.

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