#USA #Vista #Formula 100 #Cam Zink #Freeride Legend

Formula 100 Welcomes a Mountain Biking Legend

In a thrilling announcement, Formula 100 has revealed that the esteemed freeride mountain biking star, Cameron "Cam" Zink, has officially joined their Pro Team. Known for his daring moves and competitive spirit, Zink's inclusion is a significant milestone for the brand, which is celebrated for its precision German bike-care formulations.

Cam Zink, a name synonymous with adventure and innovation in the biking community, hails from California and was raised in Nevada. Starting his riding journey at the tender age of nine, Zink quickly rose through the ranks of the sport, claiming junior national titles by the age of 16 in dual slalom events. His impressive list of accomplishments includes winning the prestigious Red Bull Rampage competition not just once but twice, first in 2010 and again in 2023. Moreover, he has made his mark on the global stage, capturing the FMB World Tour Championship and achieving notable feats like landing a stunning 100-foot backflip in 2014, which earned him a world record.

Seth Kendall, the Brand Director at Formula 100, enthusiastically praised Zink's addition, stating, "Cam is the perfect embodiment of what Formula 100 stands for—performance, precision, and pushing the limits." This aligns perfectly with the company's mission to innovate and develop bike-care solutions that cater not only to elite athletes but also to everyday riders. The collaboration aims to enhance product performance by applying Zink's extensive experience and insights into the extreme conditions faced by professional riders.

Zink expressed his excitement about joining the Formula 100 Pro Team, acknowledging their commitment to craft science-backed, high-performance products. He stated, "Their German-engineered, science-backed approach to their products meets the standards I demand out on the trail." This collaboration offers the potential for groundbreaking advancements in bike-care products, signaling a new era of innovation for Formula 100.

Behind the Products

Formula 100 is distinguished by its dedication to quality and effectiveness, offering a range of bike care products including washes, chain lubes, protectants, and degreasers—all designed to meet the needs of diverse biking conditions. The brand has a rich heritage in bike-care solutions, with formulations developed by a team of chemists who boast over 40 years of experience. Previously launched initiatives, such as the Test Team at Bentonville Bike Fest, reflect their commitment to fostering the next generation of biking talent. This endeavor creates opportunities for emerging athletes to join their ranks, making cycling more accessible and inclusive.

Zink’s involvement is expected to directly influence product testing and refinement, with his feedback playing a crucial role in the ongoing evolution of these formulations. The Formula 100 team, which includes other well-known athletes like Aaron Lutze, Nicholi Rogatkin, and Jenny Fletcher, collaborates closely with chemical engineers to ensure their products are top-tier, enduring even in the harshest conditions.

The Journey Ahead

As Formula 100 continues to expand its product lineup, the integration of world-class athletes like Cam Zink signifies a bold commitment to performance and innovation in the biking world. Riders of all levels can look forward to enhanced bike care products that push the boundaries of performance and functionality. The future indeed looks bright for Formula 100, with Zink at the forefront of this exciting venture.

For more information on Formula 100’s range of products or to shop online, visit Formula100.com or check their selection on Amazon and at leading bike shops across the United States.