Experience the Exclusive SHIRO Zero Pear Fragrance This Summer

Exclusive Release of SHIRO's Zero Pear Fragrance

This summer, SHIRO presents a special fragrance, Zero Pear, from their curated
Zero Collection Fragrance. This unique scent combines fresh pear notes with freesia mist and white tea, bringing a refreshing aroma exclusively available from July 1st at the newly reopened SHIRO Isetan Shinjuku Store.

The Zero Collection is designed to utilize fragrant materials, products, and containers that have been lying dormant in SHIRO's warehouses due to various reasons like scent renewals and production halts. SHIRO aims to connect unused resources to new possibilities without wasting them, adhering to the vision of zero waste. This philosophy has guided them in delivering various delightful fragrances over the years.

Pear, initially introduced in 2020, stands out for its charming aroma. It has been featured in diffuser products and fabric softeners, capturing the hearts of many customers who continue to cherish this series.

Creating products often results in unused resources, regardless of how thoughtful the production process may be. SHIRO is committed to their approach of making the most of these resources by continuing the Zero Collection, with the hope that their efforts will extend beyond their own manufacturing practices and positively impact society as a whole. The innovation of Zero Pear arose from combining leftover pear fragrance materials from their factory, encapsulating their commitment to sustainability.

This summer, enjoy a fragrance that revitalizes the mind and spirit. Zero Pear embodies the freshness of ripe pear and apricot, coupled with the zesty scent of lemon that bursts forth in a cheerful top note. As the scent evolves, it merges into a refined floral bouquet of freesia and rose, complemented by crisp green tea that creates a transparent aroma. Finally, it settles with gentle notes of musk, amber, and a woody essence, leaving a calming and pleasant trail.

When applying, hold the spray about 15 cm from your skin and apply an appropriate amount. The fragrance lasts approximately 5-6 hours.

Moreover, this item is part of the SHIRO Reuse Project. After enjoying the product, please wash the container and bring it to any of SHIRO’s directly operated stores nationwide. The aim is to instill a culture of reuse into daily life.

Fragrance Profile

The Zero Pear Fragrance is an upgraded rendition that is fresher than the original pear and more floral than white tea. It begins with a fruity floral burst, which envelops the essence with musk and amber. The Zero Collection Fragrance is born from an initiative to repurpose unused fragrant materials and limited resources generated during production renewals due to shifts in directives set by international scent organizations.

SHIRO's journey into sustainable manufacturing started by reevaluating what is available. The abandoned fragrances, along with surplus materials—whether from leftover containers or those damaged negligently—have been transformed from waste into precious resources. The mission underlines that creating a zero waste future is a collective responsibility that goes beyond just SHIRO; it beckons global participation.

About SHIRO

Founded with a simple philosophy to create products that they themselves wish to use, SHIRO has continuously maintained an ethical approach in all stages of production since its inception. They explore and harness the benefits of ingredients sourced from nature, offering a range of skincare, makeup, and fragrance products. With numerous directly operated stores spread across Japan and locations in places like London, Taiwan, South Korea, and Hong Kong, SHIRO continues to expand its reach through direct e-commerce and cross-border sales.

In June 2021, SHIRO launched the Minna no Sunagawa Project to revitalize its founding city, Sunagawa, Hokkaido by moving and establishing its factory there. By April 2023, SHIRO opened the Minna no Kojo, complete with new facilities. Looking ahead to April 2024, SHIRO plans to inaugurate MAISON SHIRO, a unique accommodation focused on ecological architecture in Nagunuma Town.

As they celebrate their 15th anniversary in 2024, SHIRO will unveil the SHIRO 15th Year Declaration, reaffirming their commitment to waste reduction for a sustainable planet. They will also initiate the SHIRO Reuse Project, collecting used glass containers and clothing to set a new standard for social responsibility.

For more information, visit SHIRO official site and their Instagram.