#Japan #Tokyo #BAGEL & BAGEL #Awaji Onion #Purple Sweet Potato

BAGEL & BAGEL Unveils New Fall Treats

In an exciting announcement for bagel lovers, BAGEL & BAGEL has launched two delectable new products just in time for fall! The upcoming seasonal offerings include a Purple Sweet Potato & White Chocolate Bagel and a mouthwatering Awaji Onion Bagel Burger, both available for a limited time.

Purple Sweet Potato & White Chocolate Bagel

The Purple Sweet Potato & White Chocolate Bagel is a stunning creation priced at 289 JPY (tax included). Made with sweet and fluffy purple sweet potatoes from Kagoshima, this bagel is infused with white chocolate, delivering a delightful balance of sweetness and rich flavor. The pretty color and refined taste capture the essence of fall perfectly.

Availability

• - Sales Period: From September 3, 2025, until supplies last.
• - Store Locations: Available at BAGEL & BAGEL locations nationwide, with some stores potentially excluding certain offerings.

Awaji Onion Bagel Burger

The Awaji Onion Bagel Burger will please any foodie with its mouthwatering combination of sautéed Awaji onions and fresh mushrooms in a creamy mushroom sauce inspired by the French condiment duxelles. Priced at 737 JPY (tax included), this burger presents a thick, flavorful sauce that harmonizes beautifully with the rich cheese and tender vegetables. The unique flavors of porcini and aromatic herbs enrich this delightful autumn bagel burger experience.

Availability

• - Sales Period: From September 3, 2025, to October 28, 2025.
• - Store Locations: Also available at BAGEL & BAGEL stores across the country, subject to some exclusions.

About BAGEL & BAGEL

BAGEL & BAGEL is known for its high-quality bagels crafted from simple ingredients such as wheat, water, and flavorful additions. Sourced primarily from North America, the selected wheat provides a perfect blend of taste and a mild sweetness that unfolds with each bite. Unlike typical hard bagels, BAGEL & BAGEL's unique production method produces bagels that are soft and chewy, making them a favorite for all, including children. Furthermore, these bagels resist becoming stale, maintaining their delightful texture over time.

For more information, visit the official BAGEL & BAGEL website: bagelbagel.jp

About Altego Co., Ltd.

Altego, a subsidiary of JFLA Holdings and situated in Chuo, Tokyo, operates BAGEL & BAGEL. Their focus encompasses the manufacture and sale of bagels and baked goods, as well as the direct operation of restaurants and franchised ventures.

• - CEO: Shuusaku Higaki
• - Store Count: 66 (as of June 30, 2025), which includes 30 BAGEL & BAGEL locations and 32 MOMI&TOY'S locations.
• - URL: altego.jp

About JFLA Holdings

Headquartered in the Morita Building at Chuo, Tokyo, JFLA Holdings specializes in the production and sale of dairy products, alcoholic beverages, soy sauce, and seasonings. They also engage in importing premium ingredients and operating franchise and other dining establishments.

• - CEO: Shuusaku Higaki
• - URL: j-fla.com

With these delightful limited-time offerings, BAGEL & BAGEL is set to make fall even more enjoyable for food enthusiasts across Japan!