Realty ONE Group Expands Its Presence in Baja and Pacific Mexico

Realty ONE Group Expands Into Baja and Pacific Mexico

Realty ONE Group International, a modern and purpose-driven lifestyle brand, is making waves in the real estate industry with its latest expansion into the vibrant regions of Baja and Pacific Mexico. This dynamic move marks the addition of five Mexican states—Baja California, Baja California Sur, Sinaloa, Jalisco, Nayarit, and Sonora—bringing the total number of countries covered by Realty ONE Group to 25. This growth reflects the brand's commitment to providing innovative real estate solutions around the globe.

Founded in 2005, Realty ONE Group has been recognized as one of the fastest-growing franchisors in the world, and this latest venture celebrates its 20th anniversary with a strategic focus on international partnerships. By tapping into the rich talent pool of the Mexican real estate market, Realty ONE Group aims to implement its unique business model and dynamic “COOLTURE” across new territories.

At the helm of this new region is Alfredo Hernández Sotelo, a seasoned professional with over 25 years of experience. His extensive background in real estate development, investment consulting, and quality management systems positions him as the perfect leader to drive growth and success in Baja and Pacific Mexico. Hernández Sotelo's leadership and vision align perfectly with the brand’s ethos, as stated by Kuba Jewgieniew, CEO and founder of Realty ONE Group.

"We are grateful for Alfredo's trust in us and confident he will have an immediate and extraordinary impact in Baja Sur and Baja California Sur," Jewgieniew commented.

Hernández Sotelo is looking forward to sharing Realty ONE Group’s philosophy of “Be Golden, Be You,” which emphasizes authenticity and personal empowerment, with clients along the western coast of Mexico. His impressive career has included leadership roles in top firms across real estate, media, and education sectors, such as Nacer Global and SONI Autos, as well as consulting for the U.S. Embassy's ICITAP program.

Holding a Master's and PhD in economics from the University of York, he is also recognized for his contributions to leadership training across Europe and Latin America. His experience and insights are expected to accelerate REALTY ONE Group's growth in Mexico, paving the way for creative opportunities and enhanced client services.

In addition to its rapid growth and expanding international footprint, Realty ONE Group has recently been acknowledged as the number one real estate brand for the fourth consecutive year in the competitive 2025 Franchise 500® ranking by Entrepreneur. With more than 450 locations across 49 U.S. states, Washington D.C., and now 25 countries worldwide, Realty ONE Group continues to redefine modern real estate with comprehensive service offerings and a commitment to the advancement of real estate professionals.

The brand’s trendsetting approach, which includes exceptional support, cutting-edge technology like zONE, and the advanced educational platform ONE University, continues to attract ambitious real estate entrepreneurs and clients alike.

As Realty ONE Group further integrates into Baja and Pacific Mexico, it’s clear that the fusion of local expertise with innovative global strategies will create a significant impact, transforming the real estate landscape while empowering individuals to achieve their dreams. The future looks bright for Realty ONE Group in this exciting new chapter.

For more information, visit www.OwnAOne.com or check out Realty ONE Group's official website at www.RealtyONEGroup.com.