#Tokyo #Consumer Awareness #Food Loss #Distribution Economics

Understanding Consumer Perspectives on Food Loss Reduction

In 2023, the Distribution Economics Institute conducted a pertinent survey involving 1,218 participants, investigating consumer awareness and attitudes towards food loss reduction measures implemented by various companies. The data collected provides key insights into how consumers perceive food waste reduction initiatives, which continues to gain significant attention worldwide.

Key Findings of the Survey

One of the notable outcomes of the survey is that a vast majority of consumers hold a positive view of initiatives such as discounted sales and selling products on their expiration day. Specifically, about 90% of respondents recognized the term