Tom Hayes Steps Down: A New Chapter Begins for Ocean Spray's Leadership
Tom Hayes Announces Retirement from Ocean Spray
After five successful years at the helm of Ocean Spray Cranberries, Inc., President and CEO Tom Hayes has made the significant announcement of his retirement, effective March 2, 2026. This news marks a pivotal moment for the cooperative, as Hayes has played a crucial role in steering the company through not only operational challenges but also a global pandemic.
Upon his arrival at Ocean Spray in 2020, Hayes brought a wealth of experience from his previous roles in the food sector with renowned companies such as Tyson Foods and Kraft Foods. His leadership has been characterized by a commitment to excellence and innovation, which has resulted in notable transformations within the company. Under his guidance, Ocean Spray has improved its processes, made strategic capital investments, and delivered consistent year-over-year growth, ensuring that the cooperative remains a formidable player in the competitive market of agricultural products.
Peter Dhillon, Chairman of the Board, praised Hayes' legacy, emphasizing the strength and unity he fostered among the team and his steadfast commitment to the farmer-owners who form the foundation of Ocean Spray. "More than just business performance, it's about the team he shaped—united in their commitment to the farmers," Dhillon stated. This highlights the importance of leadership that resonates beyond productivity and into the cultural fabric of the organization.
Reflecting on his tenure, Hayes expressed his gratitude for the collaborative spirit cultivated during his leadership. "Building relationships with our outstanding team has been the most fulfilling aspect of my time at Ocean Spray. I leave knowing this cooperative and brand are stronger than ever. Serving the family farmers at the heart of Ocean Spray has been both an honor and a privilege," he remarked.
Even as he prepares for retirement, Tom Hayes will continue to assist the Ocean Spray Board of Directors in an advisory capacity until a successor is identified. The cooperative has initiated a search for Hayes' successor, aiming to find a leader who can build on the momentum established during his tenure. This transitional phase signifies not only a change in leadership but also the beginning of a new chapter for Ocean Spray, poised with opportunities for further growth and innovation.
Founded in 1930 by three innovative farmers, Ocean Spray stands as a testament to the enduring bond of approximately 700 family farmers across the United States, Canada, and Chile. The brand has evolved into a global agricultural cooperative, committed to preserving the essence of family farming while delivering quality products to over 100 countries worldwide. With a diverse range of products that highlight the unique taste and nutritional benefits of cranberries, Ocean Spray continues to champion its mission clearly articulated in their slogan: "Born Tart. Raised Bold."
As the company embarks on this new journey, there is much anticipation regarding who will take the helm next and how they will guide Ocean Spray into its future. With a strong foundation laid by Hayes, the cooperative looks ready to face new challenges and opportunities, driven by a shared mission to enhance lives through quality cranberry products.