#Japan #Digital Transformation #Tokyo #Spice Factory #Flying Penguins

Spice Factory and Flying Penguins Announce Strategic Partnership

In a significant development, Spice Factory Inc. (based in Minato-ku, Tokyo) has entered into a basic agreement (Letter of Intent, LOI) with Flying Penguins Inc. (headquartered in Chiyoda-ku, Tokyo). Both companies aim to accelerate their efforts in research and development, talent cultivation, and project creation by merging their expertise in digital transformation (DX) and structural design. Together, they aspire to create innovative solutions originating from Japan.

Background and Objectives

Spice Factory has a noble purpose: "To make the world a better place, one pixel at a time." They have been actively addressing societal issues with a digital focus. On the other hand, Flying Penguins specializes in structural design and strategic planning, helping businesses navigate transformations and create new ventures. By combining Spice Factory’s digital implementation capabilities with Flying Penguins’ structural insights, the partnership aims to support companies throughout the entire process of transformation.

A New Model for Innovation

The partnership seeks to establish a robust framework that supports both upstream and downstream aspects of corporate transformation. As both companies possess unique strengths – Spice Factory’s agile implementation skills and Flying Penguins’ structural planning expertise – they aim to present a new model for driving DX and innovation in Japanese enterprises.

Future Outlook

Moving forward, both companies will undergo a due diligence process to explore specific areas of collaboration in research and development, talent cultivation, and project creation. They are also looking to establish connections with domestic and international partners and research institutions, focusing on building a sustainable growth foundation for the group.

Insights from Leadership

Coonosuke Takagi, CEO of Spice Factory, shared his thoughts:
“Due to the overwhelming influx of digital innovations, traditional ‘thinking processes’ are often monopolized, causing Japan's strengths – like creative combinations and on-site knowledge – to be undervalued. This agreement is a step towards utilizing the unique strengths of Flying Penguins to create a recursively innovative model that can export Japanese innovations, establishing a design firm that internationalizes Japanese ingenuity. I am incredibly excited about this new vision of shaping the future with Japanese intelligence.”

Akitsugu Tsuchiya, CEO of Flying Penguins, emphasized:
“During my consultancy days at Sony, I recognized systemic challenges where organizational silos and a lack of cross-functional methodologies hindered innovation. Through this partnership, we intend to merge Spice Factory’s agile practices with our structural design knowledge, exploring models that maximize the untapped potential within Japanese corporations via a collaborative cycle of theory and application. Our goal is to redefine the art of collaboration and imagination in modern contexts, developing forms of production and organization that resonate internationally.”

About Spice Factory Inc.

Spice Factory serves as a catalyst for digital transformation, harnessing agile methodologies to provoke change within enterprises and government entities. The company has engaged across various sectors, including education, healthcare, local governance, primary industries, logistics, manufacturing, and entertainment, effectively addressing challenges to support business growth. They operate as a 360° digital integrator, addressing a broad spectrum of digital issues and offering comprehensive support.

About Flying Penguins Inc.

As a design-driven innovation firm, Flying Penguins offers a unique approach to integration across UX, business, and technology domains. They provide a comprehensive support system for businesses looking to innovate, from product realization to business modeling and organizational development. Their flexibility and adaptable strategies set them apart in the landscape of design and innovation.

In summary, the collaboration between Spice Factory and Flying Penguins opens new avenues for the future of digital transformation in Japan, combining diverse strengths to meet complex challenges in the evolving landscape of innovation.