#Japan #Tokyo #Sesame Street #ELMO #Sesame Street Market

Sesame Street Market Opening in Tokyo

On March 20, 2026, the Sesame Street Market will launch its fourth location at the Takashimaya Shopping Center in Tamagawa, Tokyo. Operated by Mash Style Lab, this unique official store combines retail, café, and workshop services, offering fans an immersive experience in the vibrant world of Sesame Street.

A New Shopping Experience

The new store spans approximately 104 tsubo (a Japanese unit of area), featuring over 400 diverse products. Visitors can enjoy meals and snacks in the café area, which accommodates 36 guests, allowing fans to relax in a cozy setting while savoring their favorite dishes.

To celebrate its opening, the Tamagawa store will introduce limited-edition items inspired by the serene natural landscape of Futakotamagawa. Exclusive offerings include tote bags, bandanas, pins, and stickers featuring Elmo and Cookie Monster playing with colorful flowers. Guests can also indulge in a special menu that presents the PINK FRIENDS collection, featuring Oscar's exclusive pink donut, available only at this location.

Special Café Offerings

From March 19, guests can indulge in an array of café offerings, with standout items such as the pink donut inspired by the arrival of spring. This fluffy homemade creation is dipped in pink-colored white chocolate, serving as a delightful treat only available for a limited time. Additionally, a character latte designed exclusively for the Tamagawa market and crunchy cookie ice sandwiches will tantalize taste buds.

On the opening day, characters from Sesame Street will greet guests, and a popular greeting event will take place during the day, promising a fun-filled atmosphere worthy of a visit.

Limited Edition Items to Celebrate

Exclusive items for the Tamagawa store draw their inspiration from the lush greenery and picturesque scenery of Futakotamagawa. The designs boast playful scenes, including characters enjoying a day at the park. Notable products include:

• - Tote Bags: Available in stylish navy and striking red, featuring the art of Elmo and Cookie Monster. Priced at ¥3,850. These bags are perfect for daily usage, whether for work or shopping.
• - Bandanas: Also in navy and red for ¥1,650, showcasing vibrant designs representing friendship in nature, these versatile accessories can be used in various ways.
• - Pins & Stickers: Adorable designs featuring Elmo and Cookie Monster. Pins celebrate various looks, while stickers are perfect for personalizing belongings, priced at ¥1,320 and ¥550 respectively.

In celebration of the grand opening, the first visitors will receive limited balloons, and customers spending over ¥5,500 will be gifted an exclusive tote bag instead of the regular shopping bag.

Character Events

At the Tamagawa store, visitors can expect to see iconic Sesame Street characters. The greeting event will give fans a chance to interact and take photos, creating memorable experiences. Details on this will be shared via Sesame Street Market's official social media channels.

A Store Like No Other

The Sesame Street Market offers a unique blend of shopping and fun, where guests of all ages can explore, dine, and engage with their favorite characters. Following the successful launch of its previous Tokyo locations, the Tamagawa store promises to enhance the community's vibrant atmosphere.

Location Details

• - Store Name: SESAME STREET MARKET Tamagawa Takashimaya S.C. Store
• - Address: 2-27-5 Tamagawa, Setagaya-ku, Tokyo, 1st floor, Maronie Court.
• - Official Online Store: Sesame Street Market

Join us as we step into a magical world at the Sesame Street Market, now at Tamagawa! Everyone is invited to enjoy the joyful atmosphere, exclusive items, and delicious café delights!