#Japan #Laforet Ito Onsen #Ito #Sakura Quality #Shizuoka ESG

Laforet Ito Onsen Achieves Prestigious ESG Certification

Laforet Ito Onsen, a prominent hot spring resort located in Shizuoka Prefecture's Ito City, has proudly announced that it has obtained the 'Sakura Quality An ESG Practice' certification from Sakura Quality Management Co., Ltd. This remarkable achievement marks the first time a hotel in the Ito City area has received the respect of '4 Goi-Kōzakura,' a distinction that recognizes the establishment's dedication to sustainability in the hospitality industry.

The 'Sakura Quality An ESG Practice' certification evaluates various aspects of a hotel's operations, including sustainability, community contribution, environmental awareness, and employee relations, all in alignment with the global movement towards Sustainable Development Goals (SDGs). Laforet Ito Onsen's commitment to these principles has been demonstrated through a range of proactive measures:

• - Participation in local disaster prevention and water training initiatives.
• - Involvement in community service activities such as beach clean-up efforts at Orange Beach.
• - Implementation of environmentally friendly amenities, utilizing wooden, bamboo, and reduced plastic products.
• - Designated as a tsunami evacuation cooperation building, serving as a temporary refuge for local residents during emergencies.

These ongoing efforts have culminated in an excellent evaluation by the 'Sakura Quality An ESG Practice' certification program. Laforet Ito Onsen continues to strive to enhance its contributions towards sustainable tourism and aims to be a beacon of quality service and community involvement moving forward.

Understanding the 'Sakura Quality An ESG Practice' Certification

The 'Sakura Quality An ESG Practice' certification, also known as Sakura Quality Green, was developed by Sakura Quality Management Co., Ltd. This uniquely Japanese ESG certification comprises 172 criteria, underpinned by 42 standards established by the Global Sustainable Tourism Council (GSTC). The evaluation process includes a comprehensive questionnaire and a field survey conducted by inspectors, culminating in a ranking based on a five-tier level system.

About Laforet Ito Onsen

Laforet Ito Onsen provides guests with a tranquil escape set in the picturesque environment of Ito Onsen, easily accessible from metropolitan areas. The hotel features a beautiful Japanese garden, creating a serene atmosphere that reflects traditional aesthetics. Guests can indulge in a large hot spring bath that utilizes the hotel's own source of thermal water, complementing the soft and soothing quality characteristic of the Ito Onsen area. Furthermore, the resort's culinary offerings showcase local ingredients, emphasizing a deep-rooted connection with the surrounding community while serving as a perfect base for exploring the Izu region.

Laforet Hotels & Resorts

Laforet Hotels & Resorts embodies the essence of Japan's seasonal beauty and the healing properties provided by its natural hot springs. With five hotels and two golf courses strategically located in major resort destinations, the brand caters to a wide array of needs, featuring pet-friendly accommodations, meeting facilities for large gatherings, and various culinary delights utilizing local specialties. For more information, visit Laforet or connect with us on Facebook (@LaforetHotels) and X (formerly Twitter) (@Laforet_Hotels).