Crypto Council for Innovation Appoints Ji Hun Kim as New CEO and Welcomes SoFi

Ji Hun Kim Appointed CEO of the Crypto Council for Innovation

On July 24, 2025, the Crypto Council for Innovation (CCI) revealed the appointment of Ji Hun Kim as its new Chief Executive Officer (CEO). This announcement comes at a crucial point in the landscape of global digital asset policy, particularly following significant legislative advancements in the United States, such as the bipartisan GENIUS Act and the passage of the CLARITY Act by the House. These developments underscore the increasing momentum towards establishing a more robust framework for a secure and innovative digital economy.

Ji Hun Kim stands out as a well-experienced leader in the crypto industry, boasting extensive knowledge of global policies and regulations, particularly within financial markets. His appointment signals a shift toward a more credible and engaged relationship between CCI and stakeholders worldwide. According to Avichal Garg, Chair of CCI’s Board of Directors, Kim's leadership style embodies the council's commitment to principled and pragmatic dialogues with policymakers and regulators.

Previously, Kim served as President and Acting CEO at CCI since January 2025. He has a history as the Chief Legal and Policy Officer at CCI and has also held notable positions at Gemini, a leading digital asset exchange, and Kraken, a global crypto trading platform. His adept management of complex regulatory landscapes across different territories, including the U.S., UK, EU, and Asia, sets the stage for CCI's next phase of evolution.

“I am honored to accept the trust placed in me by the Board,” Kim stated. “The coming era for our industry necessitates informed engagement, and I am excited to contribute to a framework that bridges technology and public policy, centered around trust and respect.”

Support for Kim's elevation to the role of CEO has come from various industry leaders. Jason Goggins of Fidelity Investments praised Kim’s consistent advocacy efforts on Capitol Hill and his ability to foster a growing sense of confidence in digital assets. Furthermore, Michele Korver from a16z acknowledged Kim's track record as a reputable voice among policymakers, noting that he is ideally positioned to represent the blockchain industry in Washington and beyond as it navigates impending regulatory advancements.

Under Kim's guidance, CCI has enhanced its policy engagement efforts. The council has provided critical feedback on landmark legislation, including the GENIUS and CLARITY Acts, and has interacted directly with key regulators from the U.S. Securities and Exchange Commission and the UK Financial Conduct Authority, among others. These initiatives aim to promote clarity and direction for the evolving digital economy.

In conjunction with his leadership duties, Kim has overseen significant growth in CCI's membership. In recent months, influential players like PayPal, Bitpanda, and Kraken have joined the council, solidifying its position as a leading voice in the sector. Notably, the Proof of Stake Alliance has expanded as well, welcoming new members such as Jito Labs and Consensys.

A highlight of this announcement is the inclusion of SoFi as a new member of CCI. This move marks a strategic expansion into the financial services sector, reflecting the increasing integration of digital assets into mainstream finance. Kim expressed enthusiasm for SoFi's membership, suggesting it demonstrates a growing confidence in digital assets and the maturing policy frameworks supported by CCI.

In summation, with Ji Hun Kim at the helm as CEO and the recent welcoming of SoFi as a member, CCI appears poised to drive significant advancements within the digital asset landscape. His experience and vision will undoubtedly play an important role in defining CCI's future contributions toward bridging the gap between innovation and regulatory standards in the crypto industry. As the digital economy continues to evolve, the role of CCI as a central influencing entity cannot be overstated.

About the Crypto Council for Innovation
The CCI is recognized as a leading global alliance focused on promoting innovation in the realm of digital assets. Its mission revolves around advocating for inclusive regulations and fostering evidence-based insights to support government and business leaders. With operational teams located across major cities including Washington D.C., New York, Denver, and London, CCI aims to cultivate a transformative digital economy worldwide.