#Japan #Shinagawa #melady #Emi Ohtani #ElovE

New Launch of melady Monthly Lenses!

On October 23, 2025, an exciting new chapter begins in the world of cosmetic contact lenses with the launch of monthly lenses from =LOVE's Emi Ohtani’s brand, 'melady'. After amassing a massive following of over 1.6 million on social media platforms, this popular idol's brand continues to innovate and cater to the desires of its fans. The brand has officially introduced its highly anticipated monthly lenses in three colors that have already gained popularity in one-day variants: Princess Chocolat, Idol Ring, and Lady Black.

1 Month of Enchanting Eyes!

The new monthly lenses from melady promise to bring sustained charm and cuteness to your everyday look. Since their launch in 2023, fans have been eagerly requesting the arrival of durable monthly lenses that blend everyday usability with style, and their wishes have finally come true!

Discover the First Release: Three Popular Colors

• - Princess Chocolat: These lenses feature a bold border combined with a warm chocolate brown hue, giving your eyes a princess-like dimension.
• - Idol Ring: With a subtle thin rim, these lenses enhance your natural brown eyes, helping you achieve that idol-like sparkle.
• - Lady Black: These lenses, with their beautiful blurry edges and transparent black color, offer a sophisticated eye look without the flatness typically associated with black lenses.

Whether you desire cost-effectiveness or daily wear, the melady monthly lenses are a perfect fit for your lifestyle.

Balance of Quality and Affordability

Given the frequency of lens usage, cost efficiency is a primary concern for many wearers. However, since these lenses are cherished daily as part of the makeup routine, there should be no compromise on quality. melady's monthly lenses are priced at just ¥1,540 per box (tax included) for a two-lens set, equating to an impressive cost of approximately ¥51 per day if used over a month.

By emphasizing both affordability and appealing designs, melady has successfully created lenses that beautifully blend functionality with style.

Exclusive Off-Shots to Celebrate the Launch!

As part of the launch festivities, the official social media accounts will feature exclusive off-shoots of Emi Ohtani, showcasing different impressions brought out by each lens. Follow melady’s official X and Instagram to stay updated on this exciting release!

Monthly & Daily Ranges Now Available

In addition to the new monthly offerings, fans can also explore melady’s one-day lenses:

• - Princess Chocolat: Sweet, opulent brown accents create a princess-worthy look.
• - Star Glow: These lenses sparkle with a glossy finish, capturing light beautifully for dreamy eyes.
• - Melady Brown: For those who desire natural yet enhanced eye appeal.
• - Idol Ring: Perfect for a natural yet striking enhancement.
• - Liar Pink: Cute pinkish tones that add chic flair.
• - Lady Black: Attain clarity and depth with these stunning wearable lenses.

Exciting Giveaway for Fans!

To celebrate this launch, fans have the chance to participate in a giveaway where 30 lucky winners will receive a full set of melady’s monthly and daily lenses! This campaign runs from October 23 to October 29, 2025.

How to Enter:

1. Follow the official X account
2. Repost the campaign post
3. Check your eligibility instantly through the provided link.

(Note: Participation is limited to individuals; valid only for residents of Japan.)

About Producer Emi Ohtani

Emi Ohtani, born on March 15, 1998, is a proud member of the idol group =LOVE. Since their major debut in September 2017 via Sony Music, she has crossed different boundaries including modeling for fashion magazines and launching the apparel brand 'Rosé Muse'. Through her YouTube channel, she shares insights on fashion, makeup, and her daily life.

Company Overview

• - Company Name: PIA Corporation
• - Location: 10F Art Village Osaki Central Tower, 1-2-2 Osaki, Shinagawa-ku, Tokyo, 141-0032
• - CEO: Hiroshi Mihara
• - BusinessActivities: Manufacturing and sales of medical devices, importing and selling contact lenses, and medical management consulting services.
• - Website: PIA Corporation Official Site