#Japan #Health Foods #Terra Foods #Masaki Sugimoto #Kunisaki City

Terra Foods' New Era Under Masaki Sugimoto

Terra Foods, headquartered in Kunisaki City, Oita Prefecture, has officially appointed Masaki Sugimoto as its new Chief Operating Officer (COO) following a recent board decision. Known for its renowned snack foods, the company is embarking on a strategic transition that emphasizes both the quality manufacturing processes and the expansion into the burgeoning health food sector.

A New Direction for Terra Foods

Under Sugimoto's leadership, Terra Foods is committed to maintaining its stronghold in the snack food industry while simultaneously engaging in the promising growth opportunities presented by the health food market. The rising consumer inclination towards healthier lifestyle choices and dietary trends has opened new avenues for demand in functional foods, natural snacks, and nutritional supplements.

The company aims to focus on several key strategies:

• - Leveraging Snack Manufacturing Expertise: Drawing on years of experience in the snack food sector to develop healthier products that cater to customers' wellness needs.
• - Enhancing Production Safety and Quality: Improving their manufacturing systems to ensure that safety and product quality remain uncompromised.
• - Innovating New Product Categories: Proactively designing new product categories that resonate with health-conscious consumers.
• - Strengthening Existing Partnerships and Exploring New Channels: Collaborating closely with existing business partners while also venturing into new distribution channels to reach a wider customer base.

Comments from Masaki Sugimoto

Masaki Sugimoto expressed his vision for Terra Foods in his recent statement:
“I am honored to take on the role of COO at Terra Foods. While we cherish the expertise and quality we've built in snack food manufacturing, we are also excited to explore the new growth realm of health foods. We strive towards sustainable development as a company, contributing to the health and enriched lives of our customers in Kunisaki City and beyond.”

Future Outlook for Terra Foods

Terra Foods is set to sustain its established foundation in the snack food domain while augmenting its competitiveness in the health food sector. This dual approach seeks to propel long-term corporate growth within the industry.

The newly established management team will drive forward priority initiatives, which include:

• - Strengthening B2B Business while Expanding B2C: Maintaining and enhancing their core B2B operations while strategically scaling their B2C business segments.
• - Acquiring B.B. Shop: Fully integrating B.B. Shop into the Terra Foods family to ensure cohesive management across their operations.
• - Integrating Development and Sales Strategies: Building a robust framework that can address a wider variety of customer demands through a unified product development and sales approach.

By harnessing the combined strengths of both B2B and B2C operations, Terra Foods aims to foster growth and elevate its overall capabilities as a group.

Profile of Masaki Sugimoto

Biography:

• - Formerly involved with Dentsu in advertising, media, and sports entertainment sectors.
• - Past President of Discovery Japan, serving as both Sales Head and CEO.
• - Founded Cedar Woods LLC, focusing on marketing, public relations, e-commerce, and international business support.
• - Appointed COO of Terra Foods in 2026.

Special Expertise:
Strategic branding, business structural reforms, building international partnerships, and media entertainment.

Areas of Interest:
Strategies for growth in the health food market and business development leveraging sports and entertainment.

Contact Information

For more inquiries regarding this announcement, please reach out to:
Terra Foods Public Relations
Location: 1200-1 Itohara Market, Musashi Town, Kunisaki City, Oita Prefecture, 873-0421 Japan
Phone: 0978-64-8233
Website: terrafoods.jp