#Vietnam #Ho Chi Minh #Royal Holdings #Tonkatsu Ineya #Ramen Ineya

Royal Group’s Expansion in Vietnam

Over the past year, Royal Holdings and Sojitz Corporation have made significant strides in Vietnam's food industry, establishing a remarkable footprint with 10 restaurant locations under their joint venture, ROYAL SOJITZ VIETNAM COMPANY LIMITED. Their recent openings include both Ramen Ineya and Tonkatsu Ineya, showcasing a commitment to bringing Japan's diverse culinary culture to Vietnam.

A Vision for Growth

The Royal Group, headquartered in Fukuoka, Japan, has always aimed to create indispensable dining experiences for local communities. With their strategic management vision for 2035, global expansion has become a focal point, positioning Vietnam as a crucial market for direct operations.

Vietnam’s burgeoning middle class, particularly in major cities, has led to a surge in demand for dining out. The increasing interest in Japanese food culture presents a unique opportunity for Royal Group to thrive in this attractive market. By opening its first Western cuisine brand restaurant in April 2025, the firm aims to utilize the unified branding of “Ineya” to connect various Japanese culinary experiences while pursuing rapid expansion.

In just over a year since their initial entry into the Vietnamese market, Royal Group has successfully launched 10 locations, quickly accommodating sizable consumer demand while establishing a dominant presence in the area.

Future Outlook

Looking ahead, the Royal Group intends to continue offering high-quality restaurants that reflect over 70 years of expertise in food and hospitality. They strive to provide a vibrant dining atmosphere characterized by smiles and rich culinary experiences. Leveraging their extensive know-how in operating restaurant chains and specialty shops, Royal Group is determined to contribute significantly to the growth of the food industry in Vietnam. The integration of various Japanese culinary traditions under the “Ineya” brand, coupled with their distinctive dominance strategy, is a core strength for the company as they forge ahead.

As Royal Group continues to open new locations, they will solidify their brand recognition and reliability as a Japanese food chain in Vietnam, significantly impacting the local dining scene.

New Dining Experiences

Ramen Ineya

The ninth establishment, Ramen Ineya, opened on May 30, 2026. Known for its signature specialty ramen, this eatery offers a deeply flavored broth crafted from slow-cooked beef shank and neck. The restaurant has already garnered positive reviews by serving this exquisite broth, promoting Japan’s ramen culture in Vietnam.

• - Location: 15A/22 Le Thanh Ton, Sai Gon, Ho Chi Minh
• - Seating Capacity: 12 Seats
• - Floor Area: 24 sqm
• - Operating Hours: 11:00 AM - 11:00 PM

Tonkatsu Ineya

The tenth location, Tonkatsu Ineya, opened on June 30, 2026. This restaurant introduces the beloved Japanese dish, tonkatsu, to Vietnam through a new specialty venue. Diners can enjoy the delicate crunch of perfectly fried pork cutlet encapsulating a juicy flavor, truly showcasing the appeal of Japanese cuisine.

• - Location: 29 Thảo Điền, An Khánh, Ho Chi Minh
• - Seating Capacity: 14 Seats
• - Floor Area: 40 sqm
• - Operating Hours: 11:00 AM - 11:00 PM

Company Overview

Company Name: ROYAL SOJITZ VIETNAM COMPANY LIMITED
Location: No. 22, Ngo Van Nam Street, Saigon Ward, Ho Chi Minh City, Vietnam
Representative: General Director Yoshitake Nakanishi
Industry: Food Service Operations in Vietnam
Capital: VND 184,000,000,000
Investors: Royal Holdings, Sojitz Corporation
Established: August 7, 2024

Through this expansion, Royal Group aims to not only enhance their culinary offerings but also integrate deeper into the social fabric of Vietnam, continuing their mission of embodying a culture of hospitality through food.