#Japan #Hair Care #Shinjuku #Primarose #Deep Color Treatment

Primarose Introduces a Revolutionary Hair Care Solution

In a world where first impressions are often made through appearances, hair care has become an essential aspect of personal grooming. With this in mind, Willmina Co., Ltd. has launched the Primarose brand, aimed especially at adults seeking elegant solutions for aging hair. The brand's second product, the Primarose Deep Color Treatment Pro is set to hit the market on August 6, 2025. This innovative treatment promises to maintain vibrant hair color for up to 15 days while taking only three minutes of application time.

Brand Identity and Concept

Primarose embodies the essence of elegance and simplicity: "Easy, Comfortable, Beautiful." The brand aims to offer a hair care experience that transforms routine into a delightful ritual, instilling confidence in users with every application of its products. At the heart of its philosophy is the luxurious aroma of roses, enriching both the hair and spirit with each use. The mission is to turn gray hair care into a joyful experience, elevating the moment into something truly special.

Product Features and Benefits

The Primarose Deep Color Treatment Pro addresses several common concerns associated with aging hair, including gray hair management, damage care, and volume enhancement. The unique formula includes beneficial ingredients derived from roses, such as damask rose, centifolia rose, and rosehip extract, which are known for their nourishing properties.

Key Benefits:

1. Long-Lasting Color: With a unique blend of dyes and color-fixing agents, this treatment adheres to hair fibers, ensuring lasting vibrancy for up to 15 days, significantly longer than traditional treatments.
2. Rapid Application: The three-minute application process makes it ideal for busy individuals. Just apply, wait briefly, and rinse for beautifully colored hair with minimal effort.
3. Hair Nourishment: Beyond coloring, the treatment infuses moisture and care into the hair, thanks to the inclusion of squalane and royal jelly, promoting shine and softness.
4. Aromatic Experience: The luxurious rose fragrance not only envelops your hair, but also enhances your overall mood, transforming hair care into a pampering session.

Customization Options

Primarose offers this treatment in two shades: Dark Brown and Natural Brown, allowing users to select the hue that best matches their personal style. Each tube comes equipped with a brush for precise application, ensuring an easy and enjoyable experience every time.

Future Innovations

In addition to the launch of the new treatment, Primarose is expected to expand its product range further. The brand plans to introduce the Rapid Hair Foundation in September 2025, a quick solution for covering gray hairs before you step out. This move reflects Primarose's commitment to innovate and provide practical solutions for diverse needs.

Specifications

• - Product Name: Primarose Deep Color Treatment Pro
• - Net Weight: 170g
• - Price: 2,288 JPY (tax included)
• - Release Date: August 6, 2025
• - Where to Buy: Available at major cooperatives and official EC sites like Amazon, Rakuten, and Yahoo Shopping.

About Willmina Co., Ltd.

Established in 1984, Willmina has been a top vendor in the cosmetics category for cooperatives. The company prides itself on safety and reliability, providing hair care products among other healthcare essentials. With an evolving range of innovative products, Willmina aims to empower all women to express their individuality and feel radiant in their skin.

In conclusion, with the introduction of the Primarose Deep Color Treatment Pro, women can look forward to a hassle-free solution for maintaining beautiful hair color while caring for their hair's health. Designed for the modern, sophisticated individual, this product is set to redefine the approach to gray hair care. Stay tuned for more exciting developments from Primarose that promise not just hair care but an experience that inspires.