LULUTO Pilates Studios Set for a November Expansion
In a significant move toward enhancing wellness across Japan, LULUTO, a Pilates studio brand overseen by qualified physical therapists, is preparing to unveil five new locations in November 2025. This expansion is part of a strategic initiative by Rigaku Body Co., based in Shibuya, Tokyo, to provide high-quality Pilates experiences aimed at improving the health of individuals globally.
Expanding National Presence
Since the opening of its first studio in Ebisu in 2022, LULUTO has steadily grown, expanding not only in urban centers but also into regional cities. With the addition of the five new studios, the total number of LULUTO locations will rise to 85 across Japan. This impressive growth trajectory highlights the brand's commitment to cultivating a nationwide presence in the fitness industry.
Exploring International Horizons
LULUTO is not just focusing on the domestic market; it is also expanding its footprint internationally. Currently, the brand operates four locations in Singapore and one each in Indonesia, Australia, and Malaysia. The long-term vision includes establishing a robust presence in ASEAN countries and ramping up to a total of 1,000 studios worldwide by 2030.
Personalized Pilates Experience
The core offering at LULUTO is its machine-based Pilates classes, crafted by physical therapists to provide personalized sessions that cater to individual needs. The concept of