Mike Tyson and ChaChing Launch Price Fighter™ to Empower Merchants and Consumers Alike!

A Bold Move Against Big Tech

In the world of retail, small businesses often struggle to maintain their margins, particularly when confronted with the exorbitant fees charged by major tech platforms. Enter boxing icon Mike Tyson, who, along with ChaChing, aims to change the narrative with the launch of Price Fighter™. This innovative online marketplace is designed to give merchants nationwide a powerful alternative to traditional selling platforms, ensuring that both businesses and consumers can benefit from a fairer shopping environment.

The Vision Behind Price Fighter™

Launched on July 10, 2025, Price Fighter™ seeks to dismantle the stronghold that Big Tech has on retail transactions. According to Tyson, the vast fees associated with platforms like Amazon can consume anywhere from 10% to 50% of a seller's profits. Price Fighter™ redirects much of these funds back to consumers who shop with its participating merchants. This initiative not only fosters growth for small businesses but also provides relief to shoppers, enabling them to save up to $500 monthly on purchases.

"With Price Fighter™, we ensure that more money goes back into the pockets of customers," Tyson states, highlighting the platform's core mission of prioritizing everyday families during these economically challenging times.

How Price Fighter™ Works

Merchants can join Price Fighter™ with minimal effort; within approximately ten minutes, they can set up their accounts and begin tapping into Tyson's extensive consumer network. The platform charges a flat, transparent fee of only 5%, with no hidden charges or mandatory advertising. This model stands in stark contrast to the high fees and complex pricing models of other platforms.

One of the standout features of Price Fighter™ is its performance-based cost-per-order (CPO) system. Merchants determine their cost per sale and only incur charges upon successful sales, ensuring that they are not unfairly penalized. This creates a win-win situation: merchants can attract new customers, and consumers enjoy significant savings during every transaction.

A Path Towards Greater Savings

Max Sugrue, the founder and CEO of ChaChing, emphasizes that while other platforms often impose fees that can exceed 50% for sellers, ChaChing caps its fees at just 5%. This structure allows sellers to keep more of their earnings, which can ultimately be redirected back to consumers in the form of cash back and discounts. For example, on a monthly basis, shoppers can receive refunds hitting their bank accounts within just a few days, creating an incentive for repeat purchases.

Additionally, when items are returned, Price Fighter™ automatically reverses the platform fees, alleviating the financial burden on the merchant—a practice that distinguishes it from other dominant platforms, which often leave sellers to absorb additional costs associated with returns.

Community-Centric Approach

The crowning feature of Price Fighter™ is its crowd-powered pricing model. As more shoppers engage with the platform, all users benefit from improved deals, even retroactively. This aligns the growth of the community with direct consumer savings, allowing people to feel good about spending while also supporting hardworking American families.

Join the Movement

Merchants interested in revolutionizing their sales strategy can easily sign up at about.ChaChing.me/advertisers, with the approval process taking less than 48 hours. They can also import their product catalogs seamlessly, leveraging plug-and-play tools provided by the platform.

Conclusion: Putting Power Back in the Hands of the People

Price Fighter™ powered by ChaChing emerges as a beacon of hope for merchants and consumers alike, advocating for a shopping experience where fairness reigns. By sidestepping Big Tech's hefty fees, Price Fighter™ not only puts cash back into shopper's pockets but also fosters a culture of mutual support and cooperation among local businesses.

Visit price-fighter.com/us or learn more about ChaChing at chaching.me/us to explore how you can be part of this transformative movement.