In a groundbreaking move to improve data utilization, the Okinawa Chura Shima Foundation, recognized for its rich tourism resources and significance in Okinawa, has transformed its data management approach with the help of Srush Inc., a prominent technology firm based in Shinagawa, Tokyo. This initiative comes in the wake of challenges that arose during the pandemic, which disrupted previously successful marketing and operational strategies that relied heavily on their established reputation.
Challenges Before Implementation
Despite a wealth of tourism resources, the pandemic forced the Okinawa Chura Shima Foundation to confront a reality where traditional marketing approaches no longer guaranteed success. Like many organizations during the health crisis, they saw a dramatic decline in visitors, compelling them to rethink their data management practices. The previous reliance on analog operations had begun to shift towards digital, yet critical data was scattered across various departments. This disorganization hindered the foundation's ability to capture a holistic view of their operations and made swift, informed decision-making a challenge.
Moreover, the varying levels of IT literacy among staff presented a notable barrier. Many employees faced psychological hurdles when it came to data analysis and visualization, further complicating the foundation's efforts to turn data into actionable insights.
Why the Data Unified Cloud was Chosen
Recognizing the need for a streamlined, user-friendly solution, the fundamental decision to implement a unified cloud platform proved pivotal. Srush’s data unified cloud was selected for its intuitive interface, which allows even those without SQL or database expertise to navigate easily, reducing the time and resources needed for training.
Additionally, the subscription-based pricing model provided budget certainty, enabling better financial planning for the foundation. This decision has made it easier for the organization to adopt modern data management practices without incurring prohibitive costs.
Achievements Post-Implementation
The outcome of implementing the data unified cloud has been transformative. The foundation has successfully created a comprehensive platform to centralize previously fragmented visitor data, purchasing information, and survey responses. As a result, they expect to save approximately 200 to 300 hours of operational work per facility annually.
More importantly, the transition has shifted the focus from reliance on intuition and experience to discussions driven by solid data. This evolution has led to new insights and more accurate decision-making, ensuring that both the workforce and stakeholders can engage in informed conversations about future initiatives.
Interview Insights
For a deeper understanding of how data utilization and tools like the data unified cloud are reshaping operations at the Okinawa Chura Shima Foundation, read our in-depth interview
here.
About Okinawa Chura Shima Foundation
Originally established to promote research and development concerning subtropical flora and fauna and marine culture, the Okinawa Chura Shima Foundation is more than a research institution. It manages cultural landmarks such as Shuri Castle and oversees various urban parks, recreation facilities, and educational centers.
Located at 888 Ishikawa, Motobu, Okinawa, the foundation prioritizes public awareness and the preservation of Okinawa's natural heritage through initiatives like the Okinawa World Natural Heritage Fund. The foundation is led by Chairman Moriyoshi Wakukawa, whose vision continues to steer the mission forward.
About Srush Inc.
Founded in November 2019, Srush Inc. promotes the democratization of data through various services, including a no-code unified data cloud that integrates and visualizes data effectively. Their mission is to empower organizations to leverage data for better decision-making. This includes providing continuous support for data utilization and a program for cultivating data professionals. With plans for expansion in Fukuoka by April 2025, Srush is committed to assisting small to medium enterprises in the region.
To learn more about Srush and their innovative approach, please visit their corporate website at
Srush.biz.