#United States #New Orleans #Zatarain's #Andouille Sausage

Zatarain's® Introduces New Andouille Smoked Sausage Flavor

For over 130 years, Zatarain's has been synonymous with the vibrant culinary culture of New Orleans. The brand recently announced the launch of its reformulated Andouille Smoked Sausage, designed to elevate the dining experience with a bolder, more flavorful recipe. Featuring a rich combination of spices designed to tantalize the taste buds, the new Andouille sausage aims to please food lovers and families alike.

A Taste Testimonial

According to Glen Schutzman, Vice President of Marketing for Convenient Meals at McCormick Company, the relaunch reflects the brand’s commitment to customer feedback. "Our customers love the smoky taste of our original sausage but craved even more of that New Orleans flavor. So, we listened to them and were able to achieve just that with the relaunch of the classic Andouille SKU." This new recipe offers a perfect balance of heat and savory spices, enhancing dishes inspired by The Big Easy.

The Bold New Flavor

Zatarain's Andouille Smoked Sausage maintains the authentic New Orleans-style flavor profile it is known for, but with an upgraded taste. Each sausage is smoked to perfection and infused with a medley of seasonings including paprika, black and red pepper, oregano, and thyme. This powerful seasoning blend allows the sausage to enrich various recipes, from traditional gumbo and jambalaya to modern favorites like charcuterie boards and breakfast sandwiches.

Festive Recipe Collaboration

To celebrate the launch, Zatarain's has joined forces with award-winning cookbook author Joy Wilson, popularly known as Joy the Baker. Joy, recognized for her expertise in crafting delicious and easy-to-make recipes, is introducing a creative twist on holiday classics with her French Onion Corn Bread and Andouille Stuffing. Wilson expresses her enthusiasm, saying, "Bringing the bold, authentic flavors of New Orleans to home kitchens across the country is something Zatarain's does so well. Since moving to Texas, I've missed the comforts and traditions of my home in Louisiana, and this recipe adds festive flair to my holiday table."

Quality You Can Trust

Zatarain's commitment to quality is unwavering, as each sausage is made from high-quality ingredients and smoked to ensure an authentic flavor experience. Whether it's for weeknight meals, tailgating gatherings, or large family feasts, Zatarain's Smoked Sausage is poised to bring the essence of New Orleans straight to your dining table.

Availability

The new Andouille Smoked Sausage is hitting the shelves now and can be found at major retailers including Kroger and Walmart, as well as many regional stores across the country. For more details about Zatarain's Smoked Sausage, recipe inspirations, and purchasing options, fans are encouraged to visit www.zatarains.com and follow Zatarain's on social media @Zatarains.

With this exciting launch, Zatarain's continues to solidify its role as a key player in bringing New Orleans flavors to the table, ensuring that every meal is a celebration of taste and tradition. Keep an eye out for Joy the Baker's recipes on her Instagram, where she shares her creative cooking ideas using Zatarain’s products.