Carrot: Transforming Visual Diagnostics with Innovative Rebranding Efforts

Carrot: A New Dawn for Visual Diagnostics

In a bold move that marks a new chapter in the world of eye care technology, Virtual Field has officially rebranded itself as Carrot. This transformation is more than just a name change; it symbolizes the company's commitment to evolving into a comprehensive visual diagnostics platform tailored to meet the demands of modern eye care providers. With the rebranding launch coinciding with Vision Expo East in Orlando, Florida, Carrot is set to make waves in the industry.

Evolution Beyond Visual Fields

Founded on the principles of improving visual field tests, Carrot has expanded its capabilities significantly since its inception. In 2018, when Virtual Field first introduced its visual field exam, it was just the beginning. Over the past several years, the platform has evolved to encompass 18 different diagnostic protocols, enhancing the interoperability and automation of diagnostic workflows. This growth reflects a broader vision aimed at improving clinical efficiency while enhancing patient throughput.

According to Sarah Kersting-Herbert, VP of Marketing at Carrot, the name change was a necessary step. She stated, "Virtual Field was the name that reflected where we started. But over the past several years, we've built something much more powerful than just visual fields. Carrot reflects our vision for a complete visual diagnostics platform designed to help modern eye care practices deliver better care with greater efficiency." This focus on efficiency is crucial as today's eye care practices demand more than just accuracy from diagnostic technologies. They require seamless integration, automation, and an overall enhanced patient experience.

Serving a Growing Community of Providers

Since its launch, Carrot has garnered support from over 2,400 eye care providers, delivering an impressive five million diagnostic exams to patients worldwide. CEO Jeremy Barlow emphasized the need for diagnostic solutions that not only prioritize clinical precision but also streamline workflows and enhance the patient experience. He noted that modern practices are looking for smarter solutions that fit effortlessly into their operational framework. Carrot aims to fulfill that need through its unified platform, combining diagnostics, automation, and efficiency in one solution.

Honoring the Roots of Virtual Field

While the brand evolves, the foundation laid by Virtual Field remains intact. The innovative spirit that sparked the creation of the original visual field testing solution continues to drive Carrot. Carl Block, Co-Founder and VP of Engineering, affirmed, "When we first created Virtual Field, the goal was to rethink how visual field testing could work. That idea became the foundation for everything we've built since." The team is dedicated to further pushing the boundaries of diagnostic technology, automating workflows, and increasing testing capacity.

Debuting Carrot at Vision Expo

Carrot will be officially introduced at Vision Expo, which runs from March 12–14, 2026, at the Orange County Convention Center in Orlando, Florida. Attendees at Booth #2508 will have the opportunity to experience live demonstrations of the Carrot platform, showcasing the technological advancements designed to revolutionize eye care diagnostics. To celebrate this significant milestone, the company will host various events, including a complimentary juice bar and a cocktail hour, inviting doctors, partners, and customers to celebrate this transformative phase.

The Road Ahead

Looking forward, Carrot is not just an evolution of Virtual Field; it’s a promise of expanded capabilities that will redefine the standards in visual diagnostics. With continuous investment and growth, the prospects for Carrot are bright. As stated by Barlow, "We're just getting started." This rebranding marks not just a change in name but a leap toward a future where modern eye care practices can deliver enhanced patient care with cutting-edge technology.

For further information on Carrot and its innovative visual diagnostics platform, visit their new website at Carrot.io.