#Japan #Tokyo #Sony #All Nippon Airways #ITOCHU Corporation

2027 Job Aspirants' Brand Survey Results

As part of an ongoing effort to understand the employment landscape for students graduating in 2027, the Bunkahoso Career Partners, based in Minato, Tokyo, unveiled the results of their latest survey on job-seeking brands. This survey, conducted every three years for over a decade, engages graduating students to evaluate the corporate brand appeal for employment.

Key Findings

Dominance of Trading Companies

For the fourth consecutive year, Itochu Corporation has secured the top position among companies sought after by 2027 graduates. Other trading firms also demonstrated strong results, with Sumitomo Corporation coming in at seventh place, followed closely by Marubeni (eighth), Mitsubishi Corporation (tenth), and Mitsui & Co. (fifteenth) rounding out the top twenty. The continued popularity of trading companies can be attributed to their positive global presence, competitive compensation, and the freedom offered to younger employees, which resonates well with students' aspirations.

Financial Sector's Steady Appeal

The financial industry, including insurance, banking, and securities, remains robust and ranks high among potential employers. Companies like Nippon Life Insurance (second), Daiwa Securities Group (third), and various others have maintained high positions due to the sector's stability. The focus on work-life balance and comprehensive training programs appeals to students seeking safe career paths.

Aviation and Creative Industries Make a Comeback

In a surprising turn of events, All Nippon Airways (ANA) climbed from 61st to 6th place, while Japan Airlines (JAL) surged ahead from 75th to 26th. This growth is attributed to the recovery in travel demand post-pandemic. Additionally, firms within the creative sector, such as Hakuhodo (5th), JR East Marketing & Communications (13th), and KADOKAWA (20th), signify an expanding interest among students in creative industries, embracing a wider array of career paths.

IT and Software: Popular Among Young Talent

The IT and software sector continues to be a strong draw for graduates, with Sky maintaining its position in the top five for another year. Other notable mentions include NTT Data, Hitachi Solutions, and JCOM, indicating a consistent demand for tech talent. The expansion of digital transformation investments and an increased understanding of job roles through early internships are influencing career choices positively.

Comprehensive Ranking Results

In summary, the top twenty rankings for the 2027 Job Aspirants' Brand Survey are as follows:

1. Itochu Corporation
2. Nippon Life Insurance
3. Daiwa Securities Group
4. Sky
5. Hakuhodo
6. All Nippon Airways (ANA)
7. Sumitomo Corporation
8. Marubeni
9. Bandai
10. Mitsubishi Corporation
11. Sony
12. Dai Nippon Printing
13. JR East Marketing & Communications
14. SMBC Nikko Securities
15. Mitsui & Co.
16. Sumitomo Mitsui Trust Bank
17. Honda Motor Co.
18. Tokio Marine & Nichido Fire Insurance
19. Dai-ichi Life Insurance
20. KADOKAWA

These insights not only highlight which companies are attracting interest but also reflect wider trends in student aspirations and values concerning job security, creativity, and growth opportunities in their future careers. For further information, detailed insights, and breakdowns are available in the attached PDF document.