Material Group Acquires Complete Shares of M's Up to Enhance Styling Services
Material Group Expands Its Styling Services Through Acquisition of M's Up
Material Group, a leading integrated marketing communication company based in Minato, Tokyo, has made a significant move by acquiring 100% of the shares of M's Up, a prominent hair and makeup service provider. This acquisition, finalized on June 20, 2025, aims to elevate the quality and expressiveness of styling services offered by both firms.
The Power of Collaboration
The acquisition signifies a collaborative effort between Rooms, a subsidiary of Material Group, and M's Up. With Rooms specializing in costume and fashion styling and M's Up focusing on hair and makeup, their combined expertise promises to provide comprehensive support for performers and presenters alike. Together, they aim to create stunning visual presentations that captivate audiences.
Styling Services
Rooms' styling services ensure that individuals appearing at events or public engagements present themselves appropriately. Through meticulous coordination of outfits, accessories, and props, this specialized service maximizes the visual impact based on the purpose of the scene and the unique charm of each individual.
About M's Up
M's Up has established itself as a trusted provider of hair and makeup services, catering to various talents, including idol groups, celebrities, and influencers. Their extensive experience allows them to adapt their services to meet the diverse needs of their clients in the entertainment industry, ensuring they look their best on any platform.
About Rooms
Founded in 1998, Rooms has positioned itself as a leading PR agency that specializes in product placement, hair, makeup, and styling services. Their mission, encapsulated in the motto **