#Japan #Nagoya #Technology #Xiaomi

Xiaomi Store Grand Opening in Nagoya

On July 18, 2026, Xiaomi Japan Co., Ltd. celebrated the grand opening of its newest store in the heart of the Tokai region at Aeon Mall Nagoya Noritake Garden. This marks the company's 10th store in Japan and its first in the Tokai area, expanding its retail presence to a total of 3 major markets: Kanto, Kansai, and Tokai.

Located within walking distance from Nagoya Station, this new Xiaomi Store offers a convenient location for tech enthusiasts and the general public alike. Customers can experience the brand's innovative atmosphere while exploring over 300 products, including smartphones, tablets, and smart home devices. The grand opening celebrations included a vibrant ceremony that had gathered numerous media representatives and fans, who came to celebrate this pivotal expansion.

Ceremony Highlights

The opening ceremony kicked off with an address by the MC, welcoming attendees and emphasizing the significance of the occasion. The General Manager of Aeon Mall Nagoya Noritake Garden, Mr. Yoshio Harada, expressed his enthusiasm about the new store, stating, “We are eagerly anticipating that customers will experience the advanced and smart lifestyle proposed by Xiaomi at this location.” His words spotlighted the expectations for customer engagement with the cutting-edge technology that Xiaomi offers.

Following him was Mr. Xiaolu Lu, the President of Xiaomi Japan, who shared his appreciation for the attendees. He emphasized the strategic importance of this new location in connecting the major regions of Japan, which helps Xiaomi to further its commitment to delivering state-of-the-art living solutions to the people in the Tokai area. Mr. Lu assured visitors that the store would become a local hub for experiencing smart living products, enhancing everyday convenience and lifestyle.

Special Guest Appearance

Adding a special touch to the event, the one-day store manager, renowned mobile phone researcher Yasuhiko Yamane, appeared to engage with customers. A collector with over 1,800 mobile devices in his possession, Yamane's expertise offered guests an insightful connection to the Xiaomi brand and products, reflecting on the company's development since the launch of its inaugural model.

Ribbon-Cutting Ceremony

The ceremony culminated with a symbolic ribbon-cutting event featuring special guests, including Mr. Harada, Mr. Lu, and Xiaomi's Store Headquarters Director, Ms. Rina Shino. The guests took to the stage, and together, they cut the ribbon, officially declaring the Xiaomi Store at Aeon Mall Nagoya Noritake Garden open. This significant moment was met with enthusiastic applause from the audience, marking the start of a new chapter for Xiaomi in Japan.

Opening Campaigns

To celebrate this grand opening, Xiaomi launched special campaigns that day. Participants had the chance to engage in a lottery event with exciting prizes, along with a special limited-time offer to commemorate the opening of the country's 10th store. The company indicated that supplies for these campaigns were limited, enticing attendees to shop early.

Event Recap:

• - Event: Xiaomi Store Grand Opening Ceremony
• - Date: July 18, 2026
• - Location: Xiaomi Store, Aeon Mall Nagoya Noritake Garden (1st Floor)
• - Special Guests:

- Yoshio Harada, General Manager, Aeon Mall Nagoya Noritake Garden
- Xiaolu Lu, President, Xiaomi Japan Co., Ltd.
- Rina Shino, Head of Xiaomi Store Headquarters, Xiaomi Japan Co., Ltd.
- Yasuhiko Yamane, Mobile Phone Researcher / One-Day Store Manager

About Xiaomi Japan

Established in December 2019, Xiaomi Japan Co., Ltd. is the Japanese arm of Xiaomi Corporation. The company is dedicated to introducing a variety of innovative products, including smartphones and IoT devices. With a focus on localization and consumer needs, Xiaomi has successfully expanded its offerings and now serves customers through multiple retail channels across Japan.

Xiaomi Corporation itself, founded in April 2010, is renowned for its innovative IoT platform. As of December 2025, the company had established a network of over 1 billion smart devices connected to its platform, showcasing a commitment to leading the new frontier of smart lifestyles across the globe.