Heinz and FamilyMart Launch Exciting New Sauce Collaboration with Six Products

New and Exciting Collaboration: Heinz and FamilyMart

Heinz and FamilyMart's Successful Partnership
FamilyMart is gearing up to celebrate its 45th anniversary in September 2026, continuing its mission under the banner of "the most delicious". This effort includes a remarkable collaboration with Heinz, a globally recognized brand known for its sauces, especially ketchup and demi-glace sauce. Starting May 26, 2026, six delectable products will be available across approximately 16,400 FamilyMart locations nationwide, thanks to their collaboration with Heinz Japan.

Re-introduction of Your Favorites
The second phase of this collaboration features familiar favorites alongside exciting new offerings. Among those is the renowned Tortilla Dog, which received much acclaim in the first round and now returns with an improved burst of Heinz’s beloved ketchup. Heinz has been a household name in the condiment industry since its establishment in Pittsburgh, Pennsylvania, in 1869 by Henry J. Heinz. Over the years, it has become an essential part of dining in Japan, particularly known for its demi-glace sauce, which has significantly shaped the local Western-style cuisine.

What’s New in the Line-up?
This collaboration brings us a selection of six scrumptious items:
1. Thick Black Demi-Glace Sauce Grilled Hamburger Bento
Price: 698 JPY (tax included 753 JPY)
This bento features juicy grilled hamburger patty coated in Heinz’s richly flavored demi-glace sauce, enhanced with a touch of black pepper for an irresistible taste.

2. Fluffy Omelette Rice with Thick Black Demi-Glace Sauce
Price: 598 JPY (tax included 645 JPY)
An omelette rice dish paired with Heinz’s deep and flavorful black demi-glace sauce.

3. Special Sauce Generous Napolitan
Price: 554 JPY (tax included 598 JPY)
Reminiscent of traditional cafes, this generous serving of Napolitan pasta balances acidity and sweetness perfectly, making it an addictive dish.

4. Creamy Meatball Soup
Price: 369 JPY (tax included 398 JPY)
A smooth and creamy soup featuring Heinz's white sauce, loaded with flavorful meatballs, vegetables, and pasta.

5. Chicken and Macaroni Cream Gratin
Price: 462 JPY (tax included 498 JPY)
A classic gratin with macaroni, chicken, and broccoli, all enveloped in a rich white sauce made from Heinz.

6. Tortilla Dog
Price: 239 JPY (tax included 258 JPY)
A juicy sausage wrapped in a crisp tortilla, now with even more of Heinz’s rich tomato ketchup, available for a limited time.

Anderson Carneiro’s Thoughts
Heinz Japan’s CEO, Anderson Carneiro, expressed his excitement for this renewed partnership with FamilyMart, emphasizing their commitment to quality and customer satisfaction. The collaboration seeks to showcase the unique flavors of Heinz's products while enhancing customers' culinary experiences. Carneiro is confident that this cooperation will help deliver Heinz's promise of making lives delicious to a broader audience.

Exclusive Campaign
To celebrate this collaboration, FamilyMart is launching a special promotional campaign where customers can follow the official FamilyMart X account and repost promotional content to enter a competition for free Heinz sticker printing at in-store multi-copy machines. The campaign runs from June 1 to June 3, 2026.

Conclusion
FamilyMart aims to be the go-to convenience store, connecting with customers as they innovate under their mantra: "with you, convenience, FamilyMart". As they continue their legacy in the community, this Heinz collaboration marks yet another step in their journey toward deliciousness, ensuring customers enjoy the best of flavors in their busy lives.