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OHAYO Holdings Co., Ltd.: A Step Towards a New Future

In a significant transformation, the Japanese company, formerly known as 日本カバヤ・オハヨーホールディングス株式会社, will officially rebrand itself as 株式会社オハヨーホールディングス (OHAYO Holdings Co., Ltd.) effective from July 6, 2026. This strategic change reflects a commitment to innovation and growth in response to evolving market conditions.

About the Renaming

The decision to change the company name comes after years of solidifying group governance and adapting to a changing business environment since its establishment in 2016. As the company undergoes structural reforms aimed at strengthening its business operations and management foundation, the rebranding signifies a pivotal shift in both identity and strategic direction. It illustrates a collective ambition to take on new challenges while reinforcing the central role of オハヨー乳業株式会社 (OHAYO Dairy Co.) within the conglomerate.

The rebranding aims not only to enhance corporate value but also to ensure sustainable growth by facilitating the individual strengths of its subsidiary companies. The entire OHAYO group is committed to flourishing alongside local communities, aiming to drive both community development and corporate success.

Significance of the New Logo

In conjunction with the name change, OHAYO Holdings will introduce a new brand logo designed to encapsulate the spirit of challenge and growth. The logo features a singular line that symbolizes the company's commitment to continually push boundaries while uniting individual efforts to create innovative value. This design reflects the company’s philosophy of embracing change and transforming challenges into opportunities for novel creations, ultimately promoting a culture of progress.

Overview of OHAYO Holdings Group

The OHAYO Holdings Group is driven by the motto of “Delving into True Desires to Materialize Authenticity.” The conglomerate operates diverse businesses closely tied to everyday life and local communities, extending its reach across sectors such as food, education, leisure, logistics, IT, real estate, and media. Since its inception, the company has evolved alongside societal changes, consistently pursuing the enhancement of people's lives and happiness through beloved products and services, such as the iconic baked custard pudding and BRULEE MILK, which resonate across generations.

As it moves forward, the OHAYO group thrives on creating value that resonates deeply with individuals and society, aspiring to leave a lasting impact through its innovative offerings.

Entities within the OHAYO Holdings Group

The group includes several affiliated companies, exemplifying a collaborative ecosystem:

• - オハヨー乳業株式会社 (OHAYO Dairy Co.)
• - 株式会社スクエアビル (Square Building Co.)
• - 株式会社瀬戸内海経済レポート (Seto Inland Sea Economic Report Co.)
• - リンク＆リンケージ株式会社 (Link & Linkage Co.)
• - 学校法人三友学園 (Sanyu Gakuen Educational Foundation)
• - 株式会社サンユー総合教育研究所 (Sanyu Comprehensive Education Research Institute)

The Future of OHAYO Holdings

The establishment of 株式会社オハヨーホールディングス marks a new chapter for the organization, emphasizing its aim to foster sustainable growth and enhance corporate worth through strengthened synergies among its various business units. As it looks to the future, the leadership under CEO 山崎陽子 (Yoko Yamazaki), based at its headquarters in Okayama with an additional office in Tokyo, underscores the commitment to engage in meaningful partnerships and contribute actively to society’s wellbeing.

With an official website providing further insights, OHAYO Holdings is poised to embark on this exciting journey, inviting stakeholders to be a part of its transformative vision: OHAYO Holdings Official Site.