#USA #Duluth #AGCO #Massey Ferguson #SDF

AGCO and SDF Join Forces to Elevate Farm Equipment

In a significant move to bolster their market presence in the agricultural sector, AGCO Corporation and SDF have announced a new partnership aimed at enhancing AGCO's Massey Ferguson brand, particularly in the low-mid horsepower tractor segment. This partnership stands to reshape the agricultural machinery landscape, paving the way for better equipment options for farmers around the world.

Collaboration Overview

On February 11, 2025, AGCO Corporation, a leader in agricultural machinery design and distribution, disclosed a supply agreement with SDF, an Italian company renowned for its innovation in tractor and agricultural machinery production. Starting mid-2025, SDF will produce proprietary tractors for AGCO, targeting the low-mid horsepower segment with outputs of up to 85 horsepower. This initiative will benefit farmers in various global markets, making quality equipment more accessible than ever.

Luis Felli, the Senior Vice President and General Manager of Massey Ferguson, expressed excitement about the partnership, emphasizing AGCO's commitment to a "Farmer-First" philosophy. He highlighted that the collaboration with SDF is aligned with AGCO's mission to deliver exceptional service, reliability, and productivity for farmers everywhere.

Product Offerings and Features

The new range of tractors will feature various powertrain options, catering to the diverse needs of farmers across different regions. AGCO's strategy is to revitalize the Massey Ferguson brand and boost its market share within the sector, focusing specifically on versatility and reliability in farming operations. Felli mentioned that this partnership allows for increased availability of high-quality tractors, directly addressing the demands of modern agriculture.

SDF's Chief Commercial Officer, Alessandro Maritano, noted the efficiency of their vertically integrated production system. This capability ensures that SDF can maintain high standards of quality and innovation while meeting the growing demands of the agricultural sector. The collaboration will harness both companies' expertise to produce tractors that are not only effective but also sustainable and economically viable for farmers.

Goals and Expectations

The alliance establishes several ambitious goals aimed at increasing customer satisfaction and loyalty across regions. By leveraging the strengths and knowledge bases of both AGCO and SDF, the partnership seeks to:

• -

Improve customer service and engagement, ensuring that the needs of farmers are met effectively.

• - Enhance profitable growth through best-cost manufacturing and high-quality production practices, resulting in competitive pricing and superior products.

Both companies are committed to a phased rollout of the new tractor offerings, which will be introduced gradually across AGCO's global distribution network, starting mid-2025. This strategic approach aims at ensuring a smooth transition and an outstanding customer experience as they shift towards the new product range.

The Future of Farming

The partnership between AGCO and SDF underscores a shared commitment to innovation in agriculture, addressing the modern challenges faced by farmers today. By focusing on producing reliable and efficient machinery, the collaboration is poised to make a significant positive impact on farm productivity, profitability, and sustainability.

AGCO and SDF's joint venture can be seen as a turning point in the agricultural machinery industry, one that champions quality, innovation, and farmer-centric solutions, ultimately supporting the global agricultural community in feeding the world sustainably.

As the agricultural sector continues to evolve with technological advancements, this partnership stands as a testament to how collaboration can drive progress in meeting farmers' ever-changing needs.

About AGCO and SDF

AGCO Corporation is a leading player in the agricultural machinery industry, serving farmers and OEM customers with a diverse brand portfolio including Fendt®, Massey Ferguson®, PTx, and Valtra®. Founded in 1990 and headquartered in Duluth, Georgia, AGCO reported net sales of approximately $11.7 billion in 2024.

SDF, based in Treviglio, Italy, specializes in producing a wide range of agricultural machines, including smart tractors that enhance operational efficiency and productivity. With a rich history spanning almost a century, SDF has established itself as a powerhouse in the agricultural machinery domain, contributing significantly to the sector's mechanization and digitization.

For more information about AGCO and SDF, you can visit their websites: AGCO and SDF.