TANAKAKYU POP UP
2025-08-17 13:35:25

Experience Exclusive Cashmere Stoles at TANAKAKYU's One-Day POP UP Event in Shibuya

Discover the Charm of Cashmere Stoles at TANAKAKYU's Exclusive One-Day Event



On September 27, 2025, TANAKAKYU, a renowned cashmere stole specialist based in Kyoto and established in 1910, will host a unique POP UP event at the eight Gallery in Shibuya, Tokyo. This exclusive showcase allows attendees to experience the luxurious texture and elegance of over 70 varieties of cashmere stoles first-hand, a rare opportunity to see, touch, and feel these exquisite pieces in person.

TANAKAKYU has been delivering quality cashmere products across Japan since it began its online presence in 2021. The upcoming POP UP event promises not only to feature fresh new designs but also to revisit popular styles from the previous year, including the much-loved "Sirakawa" series, which employs kasuri-dyed 100% cashmere in chic, sophisticated color options. This event introduces a theme titled "Memories of the Journey," reflecting the serenity and seasonal beauty of Kyoto while inviting wearers to embrace their life’s journey with these premium fabrics.

Event Highlights



  • - Date and Time: Saturday, September 27, 2025, from 11:30 AM to 6:00 PM. An after-party will take place from 5:00 PM to 6:00 PM, free for all attendees.
  • - Location: eight Gallery, Shibuya, 1F & 2F, 2-21-15 Jingumae, Shibuya City, Tokyo.
  • - Access: The venue is conveniently located within walking distance from North Sudanto station (9 mins), National Stadium station (11 mins), and Sendagaya station (11 mins).

No reservation is needed; entry is free, welcoming everyone to come and enjoy!

Special Features of the Event



1. Exclusive Real-World Experience: This one-day opportunity allows visitors to choose from the new autumn/winter cashmere stoles by feeling and trying them on directly.

2. Guest Influencers: Popular YouTubers Mai and Yoko, known for their personal color diagnosis, will be present to help attendees find the colors that best enhance their personal style, making the selection process even more engaging.

3. Limited Edition Items: Exclusive products not available on their e-commerce platform will be ready for purchase, including unique pieces crafted for the event.

4. After-Party Festivities: Featuring delightful drinks and sweets inspired by Kyoto, enjoy a relaxing conclusion to the day’s events!

Why TANAKAKYU Offers Affordable Luxury



Cashmere, sourced from the undercoat of cashmere goats in mountainous regions like China and Mongolia, is highly prized for its lightweight feel, warmth, and exquisite texture. Fetching only 150-250 grams from each goat, the material's rarity makes traditional retail pricing quite high. However, TANAKAKYU manages to deliver high-quality cashmere at reasonable prices through its efficient business model:

  • - Direct Selling Model: Focusing on e-commerce has reduced the selling costs significantly.
  • - Direct Partnerships: Over 20 years of collaboration with factories in Inner Mongolia ensure quality and efficiency.
  • - Rigorous Quality Control: Strict management practices help minimize defective products and production waste.

Through these strategies, TANAKAKYU has successfully made rare cashmere accessible without compromising on quality or craftsmanship.

About TANAKAKYU



  • - Company Name: TANAKAKYU Co., Ltd.
  • - Founded: 1910 (Meiji 43)
  • - Location: Kyoto City
  • - Business: Production and sale of cashmere stoles
  • - Official Website: TANAKAKYU Online Store

Follow us on Instagram for the latest updates: @tanakakyu1910.

Media Inquiries: We welcome press coverage on the event. For arrangements, please contact:

We look forward to seeing everyone at our event!


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Topics Consumer Products & Retail)

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