#Japan #Tokyo #Cellid #AR Glasses #SABERA

The Rise of AR Glasses: Insights from Cellid on TV Tokyo

On June 17, 2026, the much-anticipated economic talk show Unparalleled: From Japan to the World aired on TV Tokyo, showcasing the innovative work of Cellid Inc., a leading company in the development of augmented reality (AR) glasses. The show delved into the company's beginnings, its unique waveguide technology, and the promising future of AR glasses in addressing societal challenges such as distracted walking.

Cellid Inc., headquartered in Minato, Tokyo, is pioneering next-generation devices that merge the physical and digital worlds seamlessly. The company's CEO, Ken Shirakami, shared the inspiring story of Cellid's inception, detailing their vision for the commercial realization of AR glasses. Alongside him, the Head of Development, Kawahara, provided insights into the core technologies driving their innovations, particularly the proprietary waveguide technology employed in their AR displays. This technology ensures clear visuals while maintaining a lightweight structure, a critical factor for user comfort.

The program also introduced SABERA, an AR smart glasses product jointly developed with partners jig.jp and Boston Club. Marketed as a lightweight and user-friendly option that resembles conventional eyewear, SABERA is equipped with functionalities such as real-time translation, map navigation, and an AI assistant, making it a revolutionary tool for everyday life.

As technology rapidly evolves, the integration of AR glasses into daily activities opens a plethora of possibilities for users. During the show, host Wakabayashi experienced a demo of the prototype, expressing excitement over its lightness and capabilities, stating, "This is going to change everything!" His candid reactions underscored the transformative potential AR glasses hold in enriching user experiences by providing information in innovative ways.

Cellid's Vision for the Future

Cellid is at the forefront of developing display technology specifically designed for AR applications. The company’s commitment to combining crisp imaging with minimizing weight is evident in their cutting-edge waveguide-based displays. This technology not only rivals traditional eyewear in terms of form factor but also significantly enhances visual performance with one of the widest fields of view available today.

The collaboration resulting in SABERA showcases the potential of Japanese deep-tech companies in tackling global challenges through innovative products. As the AR smart glass market heats up, Cellid is poised to expand its reach internationally, introducing its proprietary technologies to diverse markets.

SABERA is currently available for pre-order through the support purchase platform Makuake, where it has already exceeded 100 million yen in total contributions since its launch on April 20, 2026. Supporters can purchase the glasses at a special price of 72,990 yen (regularly 92,400 yen) until June 29, 2026, with shipments beginning in July 2026. For those interested in exploring this groundbreaking technology, further information can be found on the official SABERA website as well as on their Makuake campaign page.

About Cellid Inc.

Founded with a vision to revolutionize the way we interact with digital information, Cellid specializes in the development of optical see-through displays and spatial awareness engines tailored for AR glasses. Leveraging cutting-edge optical simulation and production techniques, Cellid has created sleek, lightweight display modules that deliver high-resolution imagery and unparalleled user experiences. Additionally, the integration of Cellid’s spatial recognition software capabilities facilitates the development of tailored solutions for various industries, underlining the importance of blending the physical and digital realms.

For further details about their offerings, check out Cellid's official website.