#Japan #Tokyo #Pet Nutrition #Anicom #CARE PUREE

Anicom's New Offerings for Your Beloved Pets

Anicom Parfe Co., a subsidiary of Anicom Insurance Co., known for having the number one share in pet insurance, has unveiled two new flavors of its popular pet snack line, CARE PUREE. These new products, featuring 'Melting Beef (Liver Care)' and 'Melting Horse Meat (Kidney Care),' are designed to support the health and wellness of dogs and cats while being delicious.

About CARE PUREE

CARE PUREE is a stick-shaped treat that incorporates health care ingredients to easily support your pets' health through their everyday snacks. Completely free from artificial additives, preservatives, and colorings, these treats are made from carefully selected ingredients in a HACCP certified factory. The company proudly recommends these snacks to all pet owners looking to prioritize their pets’ health.

The previous lineup included 'Melting Fish (Oral Care),' 'Melting Pork (Intestinal Care),' 'Melting Chicken (Oral & Intestinal Care),' 'Melting Salmon (Nerve Care),' and 'Melting Sardine (Skin Care).' The new beef and horse meat flavors, available from June 19, further enhance this range to seven varieties.

Characteristics of the New Flavors

• - Melting Beef (Liver Care): This treat is made from high-quality beef that is rich in nutrients. It combines essential amino acids, ornithine, and silymarin, contributing to liver function maintenance and overall health support for pets.

• - Melting Horse Meat (Kidney Care): Utilizing premium horse meat, this product is loaded with high-quality protein, oligosaccharides for gut health, and DHA to assist kidney function.

By incorporating these two new flavors, the CARE PUREE product line now offers a total of seven different protein sources. These consist of fish, pork, chicken, salmon, sardine, beef, and horse meat, providing a variety in the diets of pets. This diverse protein rotation helps prevent nutritional imbalances and ensures the health of their gut flora, while also keeping meals interesting with changing flavors and aromas, preventing “boredom” in their diet.

Seven Features of CARE PUREE

1. Incorporates health-supporting ingredients tailored to pet needs, including lactoferrin and probiotics for oral care, oligosaccharides for intestinal care, a vitamin mix for nerve support, and more.
2. A robust protein source with 30% protein inclusion to keep pets nourished.
3. Enjoy a rotation of seven different animal protein sources to maintain interest in snacks.
4. Free from preservatives, colorings, and fragrances ensures safety and quality.
5. Great for pets who find it challenging to have their teeth brushed, serving as practice.
6. Supports nutrition in times when pets have reduced appetites.
7. Ideal for emergency preparedness or hydration during crises.

Product Overview

The CARE PUREE snacks will be available through Anicom's online store, 'Minna no Pet Health Specialist Shop' (https://www.min-petkenko.com/) and various pet stores nationwide.

• - Product Name: CARE PUREE
• - Contents: 100g (10g x 10 pieces)
• - Manufacturer’s Suggested Retail Price: 1,320 yen (including tax)
• - Sales Site: https://www.min-petkenko.com/carePuree.php

Links for New Products:

• - Melting Beef (Liver Care)
• - Melting Horse Meat (Kidney Care)

CARE PUREE Product Lineup

• - Melting Fish (Oral Care): 4.55 kcal per piece
• - Melting Pork (Intestinal Care): 6.79 kcal per piece
• - Melting Chicken (Oral & Intestinal Care): 4.74 kcal per piece
• - Melting Salmon (Nerve Care): 3.5 kcal per piece
• - Melting Sardine (Skin Care): 7.0 kcal per piece
• - New Item: Melting Beef (Liver Care): 10.2 kcal per piece
• - New Item: Melting Horse Meat (Kidney Care): 5.7 kcal per piece

These snacks are suitable for all dogs and cats aged two months and older.

CARE PUREE Campaign

Anicom is currently running a CARE PUREE review campaign. During the campaign, pet owners who purchase any of the seven products and share their feedback on social media within the specified period will receive an original can badge featuring their pet's photo and name.

• - Campaign Duration: April 2, 2025 - December 31, 2025
• - More details can be found here.

Anicom's group remains committed to enhancing the health span and disease prevention for pets while also striving for a happy life for both pets and their owners.