Hisense Unveils the Revolutionary 116-Inch UX TV with RGB-MiniLED Technology
Hisense, a prominent player in the global consumer electronics and home appliances market, has made waves with the launch of its latest offering: the massive 116-inch UX TV. This remarkable television is designed to set new benchmarks within the industry, thanks to its state-of-the-art RGB-MiniLED technology that promises exceptional color accuracy and vivid picture quality.
The UX TV features localized dimming powered by RGB-MiniLEDs, which utilizes thousands of miniaturized LED chips to create a precise and dynamic visual experience. This technology enables the TV to cover an impressive 95% of the BT.2020 color gamut and achieve peak brightness levels of 8000 nits. As a result, viewers can expect an enhancement in color richness and a more accurate gradient display, thus transforming their viewing experience.
As a key partner of the FIFA Club World Cup 2025™, Hisense has showcased the UX TV on a prominent platform, emphasizing its cutting-edge display technology through grand advertising campaigns. The UX TV not only excels in size, with a staggering 116 inches of display, but also elevates content viewing to an immersive, cinematic experience. Whether watching a football match or enjoying a movie, the impressive scale of the screen brings every detail to life, creating the sensation of being in the midst of the action.
Behind the UX's capabilities is the Hi-View AI Engine X, which optimizes picture quality, sound, and scene settings in real-time. This intelligent system ensures that every video is precisely calibrated for the most stunning results, no matter what content is being consumed. Additionally, the 6.2.2 CineStage X Surround sound system enhances the auditory experience, meticulously developed in collaboration with the prestigious Opéra de Paris. The result is not just a television, but a true work of art that harmonizes sound and form, providing an acoustic experience reminiscent of a grand opera performance.
With the release of the UX TV, Hisense reinforces its dedication to providing cutting-edge technology to its audience while championing sports collaboration worldwide. The slogan ‘Own the Moment’ encapsulates the essence of the UX, allowing users to savor every cinematic moment, coupled with intelligent optimization for maximum enjoyment. Hisense has redefined what it means to experience ultra-premium home entertainment, paving the way for a new standard in the industry.
Founded in 1969, Hisense has established itself as a leader in the global market for consumer electronics and home appliances, with a presence in over 160 countries. The company specializes in high-end multimedia products, smart IT solutions, and household devices. Ranking second in the world for television sales according to Omdia analytics (2022-2024), Hisense is recognized as a top brand in the segment of televisions measuring 100 inches and above, leading the industry from 2023 to the first quarter of 2025. The brand's commitment to engaging with sports ensures its connection reaches viewers across the globe, enhancing their entertainment experience and proving its status as an innovator in technology.