#Japan #Hiroshima #Murakami Farm #Broccoli Super Sprouts #Green Vines

Murakami Farm's International Growth in Taiwan

Murakami Farm, the top seller of sprouted vegetables in Japan, has achieved a remarkable milestone with its Broccoli Super Sprouts (known in Taiwan as 三日苗 超級青花椰苗). After entering a licensing agreement with Taiwanese firm Green Vines in 2021, the company began shipping its innovative sprout product to Taiwan in 2022. This year, sales have reportedly doubled compared to last year, marking the rapid success of Murakami Farm's first overseas licensing venture.

Roots of Success in Taiwan

The impressive growth in Taiwan can be attributed to a rising health consciousness among consumers and a strong trust in Japanese brands. In recent years, the country has witnessed an increase in the number of dual-income households, leading to a surge in the ratio of dining out. This, combined with an aging population, has raised concerns regarding the intake of fresh vegetables. Consumers are increasingly looking for nutritious options, and the Broccoli Super Sprouts, known for their high concentration of the beneficial compound sulforaphane, have found a receptive audience.

In addition to offering a product renowned for its health benefits, the trust in safety and quality stemming from its Japanese roots has further fueled demand. Every batch of Broccoli Super Sprouts produced in Taiwan is regularly tested at Murakami's Sulforaphane Research Center to ensure high levels of this vital nutrient.

Expanding Through Licensing and Knowledge Sharing

This initiative is part of Murakami Farm's strategy to spread knowledge and techniques related to sprouted vegetables on a global scale. Interest in functional food products like sprouted vegetables is rising across international markets, indicating that the time is ripe for Murakami Farm to bolster its presence in Taiwan and beyond.

The company is committed to enhancing its operational foundation in Taiwan while also exploring opportunities in other Asian markets. By leveraging advanced agricultural technologies that enable the consistent production of quality sprouts throughout the year, Murakami aims to contribute to public health improvement and secure foreign earnings in an expanding global market.

Insights from Leadership

Murakami Farm's President, Kiyotaki Murakami, has commented on the burgeoning interest in foods containing compounds believed to combat aging, such as sulforaphane, which is abundant in broccoli sprouts. As consumer awareness rises, the sales of these products have soared. Recently, Murakami Farm has begun collaborative research with Tohoku University to deepen its understanding of these health benefits.

Despite this success in international markets, Murakami emphasizes the importance of their domestic roots. The shifting landscape of health foods in Japan is moving towards an era characterized by sprouted and fermented foods, a transition they aim to promote globally.

Comments from Green Vines

Commenting on the partnership, Jack Hsu, co-founder and head of business at Green Vines, highlighted three critical factors for their success: the solid technological collaboration with Murakami Farm, the dissemination of scientific knowledge about sulforaphane, and strengthened customer connections through retail partnerships. Looking ahead, Green Vines and Murakami intend to continue working together to establish Broccoli Super Sprouts as a staple in Taiwanese diets.

The Science Behind Broccoli Super Sprouts

The Broccoli Super Sprouts are unique products derived from specially cultivated broccoli seeds. These young sprouts, harvested on the third day after germination, contain over 20 times more sulforaphane than regular broccoli, boasting a remarkable 400 mg per 100g. Developed by Dr. Paul Talalay at Johns Hopkins University, this strain is exclusively produced and sold by Murakami Farm under a licensing agreement.

As health-awareness among consumers escalates, the demand for sulforaphane-rich foods has increased approximately five times in the last decade. Murakami's state-of-the-art plant factories utilize cutting-edge cultivation techniques to ensure the reliable, year-round production of high-quality products.

Learn more about Broccoli Super Sprouts by visiting the official website of Murakami Farm: murakamifarm.com/sprout.

Company Profiles

Green Vines

• - Founded: March 2010
• - Founder: Harris Chen
• - Revenue: NT$387 million (approx. ¥1.83 billion)
• - Business Focus: Manufacture and sale of skincare and sprout products
• - Location: Taipei City (Headquarters), Taoyuan City (Production Center)
• - Website: greenvines.com

Murakami Farm

• - Founded: January 1978
• - CEO: Kiyotaki Murakami
• - Revenue: ¥13.25 billion (for the fiscal year ending December 2025)
• - Business Focus: Production and sale of high nutrient vegetables, sprouts, and micro herbs
• - Location: Hiroshima (Headquarters), various production centers across Japan
• - Website: murakamifarm.com