#Japan #Tokyo #Snack #Marugame Seimen #Udon

Marugame Seimen's Exciting New Snack: Udon Shake Pippi

On June 24, 2025, Marugame Seimen, a prominent udon franchise based in Tokyo, Japan, will introduce a new snacking experience with "Udon Shake Pippi." This innovative snack features their signature chewy udon noodles, transformed into a crispy delight that aims to bring joy and excitement to snack lovers nationwide.

Expanding Snack Options

Marugame Seimen has been on a journey to enhance the culinary experience by introducing unique products that elevate traditional udon. Following the success of the "Marugame Udonuts" launched last year, which surpassed 17 million sales, they have identified a growing demand for casual snacking options. The Udon Shake Pippi has emerged as a response to this need, offering a fun, crispy, and light udon snack that fits perfectly into various social settings, especially during summer gatherings.

What Makes Udon Shake Pippi Special?

The concept behind Udon Shake Pippi is rooted in the local dialect of Kagawa, where "pippi" refers to udon. This new snack draws inspiration from a traditional treat of fried udon noodles that has been cherished in the region. By using 100% domestically sourced wheat flour, water, and salt, the udon is crafted fresh daily. Each piece of udon is delicately coated with a special batter and fried to achieve a uniquely light and crispy texture.

The Joy of Customization

One of the standout features of Udon Shake Pippi is the ability to customize your flavor experience. The snack is sold plain, allowing customers to choose from three different seasoning powders available in-store. Whether you prefer the savory taste of infinite consomme, the delightful sea salt flavor, or the sweet temptation of sugar butter, customers can Shake it up to create their perfect bite! This hands-on approach not only adds to the excitement but significantly enhances the overall enjoyment of the product.

Share the Fun

Udon Shake Pippi is crafted for sharing. The snack is not just about delicious taste; it's about creating joyful moments with friends and family. Whether you're enjoying the crispy texture during a casual gathering or sharing a snack while relaxing at home, the light crunch and flavorful experience encourage conversation and connection.

Affordable Delights

Recognizing the importance of accessibility, Marugame Seimen has priced each bag at only 190 yen. This makes Udon Shake Pippi an affordable treat to enjoy anytime, whether you're treating yourself after a long day of work or looking for something to munch on during study breaks.

Enhancing Everyday Moments

Udon Shake Pippi is designed to enhance various moments in everyday life:

• - Work or Study Breaks: A quick and enjoyable snack to recharge and refresh your mind.
• - Social Gatherings: Perfect for sharing during get-togethers, allowing everyone to choose their preferred flavor.
• - Relaxing Evenings: An ideal companion for winding down after a busy day, paired with your favorite beverage.

Exciting Flavors to Enjoy

Here are the three flavors of Udon Shake Pippi that are ready to tantalize taste buds:
1. Infinite Consomme: A mouthwatering mix of chicken flavor and spices that creates an addictive taste and satisfying crunch.
2. Sea Salt Flavor: Featuring a delightful blend of seaweed, this variant offers a refined taste that is both savory and aromatic.
3. Sugar Butter: The sweet powder that melts in your mouth with a hint of buttery goodness adds a luscious touch for those craving something sweet.

How to Enjoy Your Udon Shake Pippi

To experience the magic of Udon Shake Pippi:
1. Grab a bag of the plain udon snack.
2. Select your favorite seasoning powder (available in-store).
3. Add a spoonful into the bag and shake it well.
4. Open and enjoy your customized snack!

Marugame Seimen's Commitment

Marugame Seimen prides itself on delivering fresh, handmade udon with a commitment to quality and sustainability. Every day, their skilled noodle artisans prepare udon from scratch using the finest ingredients, which ensures a delightful and authentic taste.

A Sustainable Future

The company is also staunchly committed to sustainability. Initiatives like the reuse of udon-cooking buckets and efforts towards reducing plastic usage reflect their dedication to both community and environmental health. Their activities include educating children on the significance of food through hands-on experiences, making every moment not just delicious, but meaningful.

In conclusion, with the new Udon Shake Pippi, Marugame Seimen is set to revolutionize the way we enjoy snacks, inviting everyone to explore the joyful, crunchy world of udon. Get ready for a fun snack experience that’s perfect for sharing, personalizing, and enjoying at any moment!
Visit their website for more information: Marugame Seimen