Reelu Partners with MyProGuide to Supply Local Guides for Inbound Tours to Japan

Reelu Partners with MyProGuide for Enhanced Inbound Tours

Reelu Inc., headquartered in Tokyo's Minato-ku, has joined forces with Taiwan-based MyProGuide to offer a seamless supply of local tour guides aimed at improving the experience of inbound travelers to Japan. This strategic partnership marks a significant step in catering to the booming tourism market, which is anticipated to reach unprecedented levels in the coming years.

The Rise of Inbound Tourism in Japan

According to the Japan National Tourism Organization (JNTO), Japan is experiencing a remarkable surge in tourism. Projections indicate that by 2024, the number of inbound travelers will soar to an impressive 32.52 million, eclipsing the previous record of 31.88 million set in 2019. Even more remarkable is the record set in May 2025, which saw over 3.69 million visitors, marking a 21.5% year-on-year increase. These figures paint a clear picture of an expanding travel market that demands high-quality services.

To meet the ambitious targets outlined by the Japanese government—60 million inbound travelers and 15 trillion yen in tourism revenue by 2030—the enhancement of services is crucial. The partnership between Reelu and MyProGuide aims to address this need by improving the quality of experiences for travelers coming to Japan from across the globe.

A Seamless Collaboration

Under the terms of the partnership, Reelu will utilize its extensive database of multilingual professionals registered on its platform. The goal is to match skilled tour guides with MyProGuide’s offerings based on factors such as language proficiency, prior experience, and geographical knowledge. This strategic alignment ensures that the needs of diverse international travelers are met effectively.

MyProGuide, with its reach extending to approximately 70 countries, offers a deep understanding of market dynamics and traveler needs. Reelu complements this by providing on-the-ground professionals capable of adding genuine value to the traveler experience. Together, they are dedicated to providing high-quality, immersive experiences rooted in local culture and expertise for visitors to Japan.

The collaboration will initially target major tourist areas in Tokyo and Kyoto, with plans for future expansion to significant tourist attractions nationwide. The ultimate aim is to enhance the overall value of travel experiences through continuous and strategic partnerships geared towards human resource management in the tourism sector.

Voices from Leadership

Jo Wong, CEO of MyProGuide, emphasized the importance of this partnership in the context of Japan’s growing visitor numbers: “Partnering with Reelu is a significant collaboration for the Japanese market. As we see more tourists coming to Japan, it is essential to provide them with reliable services that enhance the quality of their trip.” He added that collaborating with local experts, such as those provided by Reelu, showcases their commitment to improving service for travelers.

Shu Konno, CEO of Reelu, remarked on the urgency of enhancing the quality of travel experiences, stating, “With Japan's inbound tourism market expanding rapidly, the role of the guide—who has the power to shape a traveler's journey—has never been more critical. Through our collaboration with MyProGuide, we aim to provide trustworthy, multilingual professionals who enrich the travel experience.”

Conclusion

The partnership between Reelu and MyProGuide signifies a proactive approach to meeting the needs of the burgeoning inbound tourism market in Japan. By connecting qualified local guides with the diverse needs of international travelers, both companies contribute to a heightened travel experience that reflects the unique qualities and richness of Japan's culture. For those seeking assurance of quality and reliability in their travel experiences, this collaboration is set to become a cornerstone of inbound tourism service in Japan.

This initiative heralds a new chapter in enhancing the quality of tourism in Japan, making it an attractive destination for global travelers eager for rich, authentically local experiences.