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Simply Prism 59 Gel Cream: A New Era in Skincare

Willmina Inc., based in Shinjuku, Tokyo, is set to launch its new product, the Simply Prism 59 Gel Cream, on September 30, 2025. This all-in-one gel boasts an impressively rich formulation designed to cater to a variety of skincare needs, providing deep hydration and multiple benefits all in a single product.

Development Background

Since its inception in 2004, the Simply Prism brand has adhered to its concept of "easy, time-saving, and beautiful results." Willmina was inspired to create a product that meets the evolving demands of consumers for efficient skincare without compromising on quality.

Recent research conducted by Willmina highlighted key factors that consumers prioritize when buying all-in-one gels. The top concern was that the product must suit their skin type (36.6%), followed by cost-effectiveness (25.6%) and being gentle on the skin (23.5%). Meanwhile, the demand for effective skin hydration solutions has been rising, especially given the changing lifestyle habits influenced by modernity.

Product Details

The Simply Prism 59 Gel Cream will be available at a retail price of ¥1,540 (including tax) for a 90g jar. It can be purchased through various online platforms such as Amazon, Rakuten, and Yahoo! Shopping, as well as at cooperatives across the country.

Key Features

This innovative gel cream combines the richness of 59 selected moisturizing ingredients into one comprehensive formula, designed specifically to address common concerns related to aging skin, such as dryness, lack of elasticity, and uneven texture.

Point 1: 59 Enriching Ingredients

The powerhouse of this gel cream lies in its unique blend of ingredients. A water-based gel is enhanced with two types of oils —olive squalane and macadamia nut oil, which are known for their moisturizing properties. This formulation ensures that users experience optimal hydration levels.

Point 2: Rich Consistency

The gel cream has an indulgent, thick texture reminiscent of a hearty stew, designed to envelop the skin effectively while ensuring it does not leave a sticky residue. Its rich consistency allows it to adhere to wrinkles and fine lines, providing a plumping effect.

Point 3: Six-in-One Functionality

The Simply Prism 59 Gel Cream is designed to serve multiple functions, acting as a toner, serum, lotion, cream, makeup base, and maskall in one product. This means that users can simplify their skincare routines, needing only this one product after cleansing their face.

Ingredients Breakdown

The 59 high-quality beauty ingredients in this gel cream can be categorized into three essential components:
- Firming and Radiance Ingredients: Include niacinamide, sodium hyaluronate, and various fruit juices that help to revitalize the skin.
- Brightening Ingredients: Feature extracts from licorice root and aloe vera, known for their brightening effects on dull skin.
- Smooth and Hydrating Ingredients: Focus on plant extracts like centella asiatica and chamomile, designed to refine skin texture and enhance moisture retention.

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The development and release of the Simply Prism 59 Gel Cream marks a noteworthy milestone in the world of skincare. Directly addressing consumers' needs for effective, affordable, and simple skincare solutions, this gel cream stands out not only for its rich formulation but also for its practical usability in today’s fast-paced world. Willmina continues to adapt and innovate in an ever-changing market, ensuring that all consumers can achieve beautiful, healthy skin effortlessly.

For more information or to purchase the Simply Prism 59 Gel Cream, visit Kagayaku Cosmetics.

About Willmina Inc.

Willmina was established in 1984 as a division of Nichimen Corporation (now Sojitz Corporation). With a commitment to providing safe and effective beauty products, the company has become a top vendor in the cosmetics category among cooperatives, serving millions of members with a diverse range of items. Today, the vision of Willmina remains clear: to empower women to live vibrantly through well-being and beauty.

Leadership

Shiona Yukimura, the President and CEO of Willmina, has a background in managing women's products and digital marketing. Since assuming leadership in 2022, she has focused on innovation within the wellness sector, driving forward the company’s mission to elevate women’s health and beauty.

Willmina continues to pursue excellence in its offerings, ensuring that every product adheres to the highest standards of quality and effectiveness.