Maison terrier x because: A Delicious Collaboration Story Unfolds

Maison terrier x because Interview Vol. 2

The innovative collaboration between Maison terrier and because has given birth to a delightful new range of products that reflect the essence of both brands. Maison terrier, known for its charming dog-themed sweets and merchandise, has teamed up with because, a brand dedicated to enhancing daily life with stylish weather-related products. This unique collaboration marks their first partnership and has resulted in a creative wave of inspiration.

In the second installment of our interview series, we delve into conversations with Kana Yokoo, the talented individual behind Maison terrier. The interview highlights the original confectionery created exclusively for this partnership, which features sweet treats inspired by adorable dog motifs. We also explore some of the locations that Yokoo dreams of visiting while carrying one of the newly designed umbrellas.

Insights from the Interview

Yokoo shares her motivations behind creating the limited-edition sweets titled “Dog with an Umbrella.” The confection combines whimsy and functionality, appealing to dog lovers and sweet tooths alike. The unique design parallels the collaboration’s identity, embodying the charm of Maison terrier and practicality of because. Through her designs, Yokoo aims to bring joy and a sense of wonder into everyday life, particularly on gloomy, rainy days.

Accompanying the sweets are the charming umbrellas intricately designed for the collaboration. The clear umbrellas not only serve as functional rain gear but also act as a canvas displaying playful dog imagery, making them a perfect accessory for anyone keen on showcasing a playful side even in dreary weather.

Features of the Collaboration Products

- Clear Umbrella Maison terrier at ¥3,190 (tax included)
- Clear Umbrella Maison terrier Mini at ¥3,190 (tax included)

Both umbrellas exhibit a tender ambiance, making them ideal for both rainy and sunny days. As Yokoo herself is pictured holding the umbrellas, the connection between product and personality is evident. Her enthusiasm for bringing these items to customers will inspire them to explore the outdoors no matter the weather.

Pre-Order Special

Starting January 19, 2026, pre-orders will be available, and those who purchase through the Rakuten online store will receive a special original cookie print can mirror. This limited-time offer is intended as an exclusive gift for the first customers, so make sure to act fast!

Design and Vision

Yokoo, born in 1996 in Tokyo, graduated from the Tokyo Metropolitan Art High School's Interior Design department and went on to specialize in textiles at Musashino Art University. After enriching her experience in the apparel sector and sweets shop, she established Maison terrier with a focus on creating dog-inspired sweets, along with participation in local events.

On the flip side, because is a Tokyo-based rain goods brand founded in 1994 that emphasizes making every day enjoyable regardless of the weather with its umbrellas, raincoats, and sunshades. The concept of combining beauty and function is at the heart of because, alongside initiatives in sustainable rain gear; they have extended their offerings with their new sustainable brand, U-DAY.

For more information, visit the official because website and stay updated on their social media:

Together, Maison terrier and because are crafting a narrative of creativity and joy through their upcoming collaboration, which promises to be a delightful addition to anyone's collection. Make sure to keep an eye out for the charming treats and stylish umbrellas designed just for you!