MAMMUT Opens Its First Concept Store in Japan at EXPOCITY Osaka
On May 1, 2026, MAMMUT is launching its first flagship store at the expansive EXPOCITY complex in Suita, Osaka, marking a significant milestone for the renowned Swiss outdoor brand. Founded in 1862 as a rope manufacturer, MAMMUT has established a legacy of quality, innovation, and outdoor lifestyle products, contributing to over 160 years of adventurism. The brand's ethos, 'Rise with the Mountain', invites outdoor enthusiasts to embrace challenges, personal growth, and the ultimate outdoor experiences.
The new store will showcase MAMMUT's latest seasonal theme for spring/summer 2026, which revolves around the slogan 'DO IT ANYWAY—Live the path you love.' This mantra resonates deeply with those passionate about mountain adventures, further motivating them to pursue diverse goals.
As a global flagship, this store embodies MAMMUT's innovative retail vision, designed to offer a sensory experience steeped in the essence of Switzerland’s majestic landscapes. Visitors can expect a welcoming space featuring family-friendly collections and engaging opportunities for kids, setting it apart from traditional retail experiences.
The MAMMUT EXPOCITY store introduces a groundbreaking design inspired by the natural elements of Switzerland—glaciers, alpine rocks, and forests. The aesthetic captures the grandeur of Swiss nature using an array of appealing materials. As customers step inside, they will find themselves surrounded by a painterly depiction of the iconic Eiger mountain, creating an immersive atmosphere reminiscent of the Swiss outdoors.
Among the store's features is a shoe wall that highlights the mountains of the Kansai region, providing a space for customers to consult with store staff about suitable footwear for their activities.
In alignment with the family-oriented location of EXPOCITY, MAMMUT is amplifying its offerings for families. The store will proudly present a variety of products from its recently launched Kids Collection, designed to inspire young adventurers. To enhance the family-friendly ambiance, a large plush MAMMUT Mammoth toy will be a central attraction, offering both fun and engagement for families.
The product range will span hiking gear, the Eiger collection, kids' apparel, urban living lines, climbing equipment, mountaineering gear, and trail running items. Staff members will be available to provide recommendations on the best family hiking locations within Kansai.
To celebrate the grand opening, MAMMUT will introduce exclusive items and a special promotional campaign. Details will be announced soon, but a limited-edition T-shirt will be part of the offerings.
Customers purchasing MAMMUT products will also receive an organic cotton tote bag, while those who spend over 15,000 yen will be gifted a MAMMUT plush toy (available until supplies last).
MAMMUT, a trailblazer in the outdoor industry, was founded in Switzerland in 1862 and has since become synonymous with safety and innovation, maintaining its status as a premium global brand. With a remarkable selection of apparel, footwear, backpacks, ropes, climbing hardware, and avalanche safety systems, MAMMUT offers unparalleled quality and design across over 50 countries. In Japan, the brand operates 15 direct retail outlets in major cities like Sapporo, Sendai, Tokyo, Yokohama, Nagoya, Kyoto, Osaka, and Fukuoka, alongside a presence in approximately 700 retail locations, continuously expanding its reach.
For more about MAMMUT, visit MAMMUT Japan.
The new store will showcase MAMMUT's latest seasonal theme for spring/summer 2026, which revolves around the slogan 'DO IT ANYWAY—Live the path you love.' This mantra resonates deeply with those passionate about mountain adventures, further motivating them to pursue diverse goals.
As a global flagship, this store embodies MAMMUT's innovative retail vision, designed to offer a sensory experience steeped in the essence of Switzerland’s majestic landscapes. Visitors can expect a welcoming space featuring family-friendly collections and engaging opportunities for kids, setting it apart from traditional retail experiences.
Unique Store Concept: Swiss Charm and Nature
The MAMMUT EXPOCITY store introduces a groundbreaking design inspired by the natural elements of Switzerland—glaciers, alpine rocks, and forests. The aesthetic captures the grandeur of Swiss nature using an array of appealing materials. As customers step inside, they will find themselves surrounded by a painterly depiction of the iconic Eiger mountain, creating an immersive atmosphere reminiscent of the Swiss outdoors.
Among the store's features is a shoe wall that highlights the mountains of the Kansai region, providing a space for customers to consult with store staff about suitable footwear for their activities.
Family & Kids: An Enhanced Offer
In alignment with the family-oriented location of EXPOCITY, MAMMUT is amplifying its offerings for families. The store will proudly present a variety of products from its recently launched Kids Collection, designed to inspire young adventurers. To enhance the family-friendly ambiance, a large plush MAMMUT Mammoth toy will be a central attraction, offering both fun and engagement for families.
The product range will span hiking gear, the Eiger collection, kids' apparel, urban living lines, climbing equipment, mountaineering gear, and trail running items. Staff members will be available to provide recommendations on the best family hiking locations within Kansai.
Special Opening Promotions
To celebrate the grand opening, MAMMUT will introduce exclusive items and a special promotional campaign. Details will be announced soon, but a limited-edition T-shirt will be part of the offerings.
Customers purchasing MAMMUT products will also receive an organic cotton tote bag, while those who spend over 15,000 yen will be gifted a MAMMUT plush toy (available until supplies last).
MAMMUT EXPOCITY Details
- - Store Name: MAMMUT EXPOCITY
- - Opening Date: May 1, 2026
- - Location: 2-1 Senri Banpaku Koen, Suita, Osaka, 565-0826, Japan (2F, Area 20113)
- - Access: A five-minute walk from the Osaka Monorail's Banpaku Kinen Koen Station
- - Hours: Weekdays 10:00 - 20:00; weekends and holidays 10:00 - 21:00
- - Closed on: Varies
About MAMMUT
MAMMUT, a trailblazer in the outdoor industry, was founded in Switzerland in 1862 and has since become synonymous with safety and innovation, maintaining its status as a premium global brand. With a remarkable selection of apparel, footwear, backpacks, ropes, climbing hardware, and avalanche safety systems, MAMMUT offers unparalleled quality and design across over 50 countries. In Japan, the brand operates 15 direct retail outlets in major cities like Sapporo, Sendai, Tokyo, Yokohama, Nagoya, Kyoto, Osaka, and Fukuoka, alongside a presence in approximately 700 retail locations, continuously expanding its reach.
For more about MAMMUT, visit MAMMUT Japan.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.