Zinzino Expands European Reach with Valentus Global Acquisition

Zinzino Strengthens its Position in Europe

Zinzino AB (PUBL.) has recently made a strategic move by acquiring the rights to the distributor database and customer records of Valentus Global, based in the US and UK. This acquisition, which took place on April 11, 2025, marks a significant step in Zinzino's plans for growth, focusing on enhancing personal health and well-being at a global level through innovative biotechnology and a leading product portfolio offered via direct sales.

Valentus Global Inc., established in Delaware, USA, operates primarily in Europe, marketing a range of wellness and health products. The company has carved out a niche in the direct selling industry, leveraging its unique approach to health and nutrition. Zinzino's CEO, Dag Bergheim Pettersen, remarked on the partnership: "Personalized advice and tailored solutions are the future, and not just in health and wellness. Together, we have many years of combined industry experience and everything it takes to drive the modern, personalized shopping experience through direct sales."

The acquisition includes not only Valentus Global's distributor organization and customer base, but also its inventory and intellectual property rights related to its product offerings. Last year, Valentus reported sales exceeding 50 million SEK, predominantly in Europe and North America. The merger between these two companies is expected to create significant growth opportunities through synergies that will arise from their combined networks. Zinzino anticipates enhanced profitability through the utilization of its existing technical platform and operational structure.

The total cost for acquiring Valentus Global was set at 20 million SEK, with about half of that amount earmarked for inventory value. Zinzino has financed the purchase through its own cash resources, illustrating the company's solid financial groundwork and commitment to sustainable growth.

Why This Acquisition Matters

Zinzino's acquisition strategy has previously included notable companies in the health sector, such as VMA Life, Enhanzz, Xelliss, and ACN. These investments have underscored Zinzino's ambition to solidify its position as a leader in health and nutrition, continuously evolving its business model in response to current consumer trends. This latest acquisition offers the potential to significantly expand Zinzino’s market penetration while providing access to Valentus Global’s established product lines and consumer relationships.

Furthermore, the collaboration between Zinzino and Valentus Global is expected to streamline operations, aligning their resources and expertise to better meet consumer demands and stay ahead of industry trends. As health-conscious consumers increasingly seek solutions that prioritize personalized wellness, the enhanced capabilities resulting from this acquisition will enable Zinzino to cater to these evolving needs effectively.

In conclusion, Zinzino AB's acquisition of Valentus Global not only enhances its distribution power within Europe but also aligns with its overarching mission of promoting health through innovative solutions. As both companies join forces, they are poised to transform how health and wellness products are marketed and delivered to consumers, reflecting a forward-thinking approach within the industry.

For more information, interested parties can reach out to Zinzino's CEO, Dag Bergheim Pettersen at +47 (0) 932 25 700 or CFO, Fredrik Nielsen at +46 707 900 174