Wuliangye Celebrates 25 Years of Boao Forum as Honorary Strategic Partner

Wuliangye Celebrates Key Milestone at the Boao Forum

In a remarkable celebration of unity and cooperation in the Asian region, Wuliangye, a premier Chinese baijiu distiller, proudly participated in the 2026 Annual Conference of the Boao Forum for Asia (BFA) as an honorary strategic partner. This distinguished role not only highlights Wuliangye's commitment to promoting Chinese baijiu globally but also marks the 25th anniversary of this influential forum.

Taking place from March 24 to 27, the event's theme, "Shaping a Shared Future: New Dynamics, New Opportunities, New Cooperation," encapsulates the spirit of collaboration and forward-thinking necessary for growth in the region. Wuliangye has served as a strategic partner for nine consecutive years, underscoring its integral role in the forum's success.

At the Wuliangye booth, attendees were treated to an array of creatively themed baijiu products, including zodiac-themed items and World Cup-inspired offerings. These products not only showcased the cultural richness associated with baijiu but also attracted the interest of a global audience. Visitors were also invited to enjoy Wuliangye’s outdoor bar featuring a signature beverage with 29% alcohol, engaging in interactive experiences including robot-assisted cocktail making and social games.

Further underlining its dedication to bringing a taste of tradition to modern palates, Wuliangye hosted an exclusive reception on March 26. This event introduced innovative cocktails featuring baijiu with varying alcohol content of 29%, 39%, and 52%, symbolizing the brand's gratitude towards its past, present, and bright future.

Wuliangye’s involvement in the Boao Forum is a pivotal aspect of its globalization strategy. The brand is committed to expanding its presence internationally, having already launched the