CU SoCal Introduces New Better Life Benefits to Its Rewards Checking Account

CU SoCal's Enhanced Rewards Checking Account



In a significant move to enrich its offerings, the Credit Union of Southern California (CU SoCal) has recently upgraded its Rewards Checking Account. As of April 1, 2026, members can now enjoy a suite of new features and services under the banner of Better Life Benefits. This initiative aims to not only reward customers for their banking habits but also to provide them with essential tools for financial wellness and everyday life.

What Are the Better Life Benefits?


CU SoCal's Better Life Benefits introduce various safeguards and conveniences for members, including:
  • - Cell Phone Protection: Members can now shield their mobile devices from unexpected repair costs, allowing them to stay connected without financial stress.
  • - 24/7 Roadside Assistance: This feature ensures that members are never stranded while traveling, providing peace of mind during commutes or road trips.
  • - On-Demand Telehealth Access: Health services are available at the fingertips of members, making it easier to consult with healthcare professionals whenever needed.
  • - Identity Protection and Monitoring: With the rise in cyber threats, these tools help to safeguard personal information and provide solutions for identity theft.
  • - Travel and Lifestyle Savings: Members can benefit from discounts on travel, dining, and essential services like prescriptions, vision, and dental care.

The enhancements to the Rewards Checking Account don’t just stop with the addition of Better Life Benefits. Members will now find that rewards points earned through both debit and credit card usage can be combined, maximizing their purchasing power and flexibility.

A Commitment to Member Experience


Dave Gunderson, President and CEO of CU SoCal, remarked, “These new benefits are another way we’re helping Members get more from their everyday banking. By expanding the protection, services, and savings included with Rewards Checking, we’re providing tools that help Members manage their everyday with greater confidence and convenience.” This statement emphasizes the credit union's dedication to improving member satisfaction and financial security.

Cu SoCal has a long-standing reputation for prioritizing its members' needs, and the introduction of the Better Life Benefits is a testament to its mission. The organization continually seeks to offer innovative solutions that ensure members can not only save money but also have peace of mind knowing that they have support for their everyday challenges.

How to Access the New Benefits


To access the Better Life Benefits associated with the Rewards Checking account, members are encouraged to visit CUSoCal.org/RewardsChecking. Comprehensive details regarding eligibility and the process to maximize these benefits are available through the credit union’s online platform.

About CU SoCal


Founded in 1954 as the Whittier Area Schools Federal Credit Union, CU SoCal is dedicated to serving individuals who live, work, worship, or study in the greater Los Angeles area. With robust assets totaling over $3.9 billion and a membership base that exceeds 185,000, CU SoCal proudly holds a five-star financial rating from BauerFinancial. The credit union is recognized not just for its financial services but also for its unwavering commitment to community support and engagement.

To learn more about their broad spectrum of products and services, visit CU SoCal's official website at CUSoCal.org.

Topics Financial Services & Investing)

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