CLASSICS the Small Luxury Wins Gold at the 2025 Good Design Awards for 108 Color Handkerchief

CLASSICS the Small Luxury Wins Gold at the 2025 Good Design Awards

In a remarkable achievement, CLASSICS the Small Luxury has secured the prestigious Gold Award at the 2025 Good Design Awards for its exquisite 108 Color Handkerchief. This award, presented by the Japan Design Promotion Association, celebrates exceptional design and innovation, and its recognition underscores the commitment to quality craftsmanship espoused by the Tokyo-based company.

Founded in 2003 as a soft luxury handkerchief specialty store, CLASSICS the Small Luxury is part of the long-established company, Blooming Nakanishi, which has its roots dating back to 1879. The brand aims to deliver subtle luxury through its sophisticated handkerchief offerings. The name “CLASSICS” signifies superior quality while “Small Luxury” evokes the idea of a cherished indulgence. Each handkerchief is designed not merely as a functional piece but as an emotional connection, serving as a “talking piece” between individuals.

The 108 Color Handkerchief: A Unique Creation

The 108 Color Handkerchief is not just a product; it is a creative endeavor that embodies the blend of tradition and modernity. Each of the 108 handkerchiefs features a distinct name and meaning, representing emotions and atmospheres that transcend words. With colors ranging from pristine white to vibrant hues, customers can select their unique shade, which brings a personal touch to any occasion.

The handkerchiefs are meticulously crafted using premium materials, with a production process that emphasizes hand-dyeing and hand-rolling techniques. The manufacturing occurs in distinguished factories across Japan, specializing in various aspects such as weaving and dyeing, ensuring that each piece is created with care and attention to detail. This dedication to craftsmanship stands in stark contrast to mass-produced items, allowing for an exclusive design that resonates with individuality.

Themes Behind the Colors

The handkerchiefs are categorized into nine themes, encapsulating a palette that reflects diverse personalities: “Cheerful Colors,” “Dreamy Colors,” “Floral Colors,” “Sweet Colors,” “Sky Colors,” “12 Months’ Colors,” “Salad Colors,” “Fruit Colors,” and “Stone Colors.” Each theme consists of 12 unique shades, culminating in a grand total of 108 colors that symbolize personal connections through the language of color.

Each piece is made from 100% cotton and embodies a unique personality, enhanced by the delicate nuances achieved through hand-dyeing. The subtle irregularities that remain from the human touch impart a sense of warmth and individuality to every handkerchief. The rolled edges are crafted through hand-finishing, creating a plush, dimensional quality that contributes to the overall aesthetic.

Significance of the Good Design Award

The Good Design Award has been dedicated to enhancing daily life and society through design since 1957. Widely recognized with its symbol, the G-Mark, the award acknowledges excellence across a wide array of categories, from products to services, and reflects the quality of designs contributing to our world.

About CLASSICS the Small Luxury

CLASSICS the Small Luxury aspires to transform a simple handkerchief into a cherished symbol of refinement and elegance. The brand's philosophy emphasizes that even a small piece of fabric can encompass a myriad of emotions and thoughtful designs, providing customers with a touch of luxury in their everyday lives. The store curates a seasonal collection that showcases exquisite materials and innovative designs, aiming to deliver the essence of understated luxury that resonates with customers globally.

With its flagship stores located at Roppongi Hills and Nihonbashi Ningyocho in Tokyo, as well as an online shop, CLASSICS the Small Luxury seeks to spread its message of love and quality craftsmanship around the globe. The brand’s commitment to artistry, creativity, and connection is evident in every meticulously crafted piece.

For more information, visit the CLASSICS the Small Luxury website.