Hurom Triumphs in Landmark Patent Case Against NUC in South Korea
In a remarkable legal ruling, Hurom, renowned for its innovative low-speed masticating juicers, has emerged victorious in its patent infringement case against NUC, the maker of Kuvings juicers. The Korea Trade Commission (KTC) found NUC guilty of unfair trade practices, concluding that the company had infringed upon Hurom's patented technologies. This decision, delivered on December 19, 2024, underscores Hurom's sustained commitment to innovation and its position as a leader in the juicing industry.
The saga began when Hurom filed a complaint with the KTC in December 2023, prompting an investigation that led to the final ruling nearly a year later. The KTC determined that NUC's actions not only violated Hurom's patent rights but also constituted unfair trade practices that harmed the competitive landscape of juicing products. Following this ruling, NUC is mandated to halt both the export and domestic manufacturing of its AUTO10 juicer model, as well as to dispose of existing inventory. Additionally, NUC must publicly acknowledge its patent infringement and pay a fine amounting to ₩152.5 million, roughly $105,000 USD.
This ruling from the KTC builds on a previous significant decision made in July 2023, when Amazon’s Patent Evaluation Express (APEX) process similarly found NUC guilty of patent infringement, leading to the suspension of five key NUC models in the U.S. market. This series of legal actions illustrates a robust trajectory for Hurom as it actively defends its innovative technologies in both domestic and international markets.
Founded in 1974, Hurom has been at the forefront of juicing technology for over five decades, coming up with groundbreaking products that have redefined health and wellness. The release of the world's first vertical masticating juicer in 2005 set the stage for the company's global leadership role. Hurom has continued to innovate, refining its juicing systems to deliver health benefits and cater to the evolving needs of consumers.
In addition to its victory in South Korea, Hurom is actively pursuing legal actions in the Unified Patent Court (UPC) in Europe, targeting various manufacturers and distributors engaging in infringing activities against its patents. Through these efforts, Hurom is not only protecting its proprietary technologies but also setting a precedent for patent compliance and respect within the industry.
As the juicing market continues to grow, Hurom's steadfast commitment to innovation and patent protection signifies its dedication to consumers and product integrity. The ruling by the KTC is a watershed moment, reinforcing the importance of intellectual property rights in fostering innovation and ensuring fair competition in the marketplace. Hurom's victory serves as a beacon for other innovators in the consumer health sector, advocating for the protection of their resources and advancing the standards of product excellence. It is undoubtedly a critical step towards maintaining the integrity of the industry and delivering high-quality products to health-conscious consumers around the world.
In conclusion, Hurom's success against NUC not only highlights its legal prowess but also reinforces its mission to improve health through revolutionary juicing technology. As the company looks to the future, its pursuit of excellence and patent rights will continue to shape the landscape of health innovation, ensuring that consumers receive the best products available.
The saga began when Hurom filed a complaint with the KTC in December 2023, prompting an investigation that led to the final ruling nearly a year later. The KTC determined that NUC's actions not only violated Hurom's patent rights but also constituted unfair trade practices that harmed the competitive landscape of juicing products. Following this ruling, NUC is mandated to halt both the export and domestic manufacturing of its AUTO10 juicer model, as well as to dispose of existing inventory. Additionally, NUC must publicly acknowledge its patent infringement and pay a fine amounting to ₩152.5 million, roughly $105,000 USD.
This ruling from the KTC builds on a previous significant decision made in July 2023, when Amazon’s Patent Evaluation Express (APEX) process similarly found NUC guilty of patent infringement, leading to the suspension of five key NUC models in the U.S. market. This series of legal actions illustrates a robust trajectory for Hurom as it actively defends its innovative technologies in both domestic and international markets.
Founded in 1974, Hurom has been at the forefront of juicing technology for over five decades, coming up with groundbreaking products that have redefined health and wellness. The release of the world's first vertical masticating juicer in 2005 set the stage for the company's global leadership role. Hurom has continued to innovate, refining its juicing systems to deliver health benefits and cater to the evolving needs of consumers.
In addition to its victory in South Korea, Hurom is actively pursuing legal actions in the Unified Patent Court (UPC) in Europe, targeting various manufacturers and distributors engaging in infringing activities against its patents. Through these efforts, Hurom is not only protecting its proprietary technologies but also setting a precedent for patent compliance and respect within the industry.
As the juicing market continues to grow, Hurom's steadfast commitment to innovation and patent protection signifies its dedication to consumers and product integrity. The ruling by the KTC is a watershed moment, reinforcing the importance of intellectual property rights in fostering innovation and ensuring fair competition in the marketplace. Hurom's victory serves as a beacon for other innovators in the consumer health sector, advocating for the protection of their resources and advancing the standards of product excellence. It is undoubtedly a critical step towards maintaining the integrity of the industry and delivering high-quality products to health-conscious consumers around the world.
In conclusion, Hurom's success against NUC not only highlights its legal prowess but also reinforces its mission to improve health through revolutionary juicing technology. As the company looks to the future, its pursuit of excellence and patent rights will continue to shape the landscape of health innovation, ensuring that consumers receive the best products available.
Topics Consumer Products & Retail）
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