Haier Champions Youth Tennis at Roland-Garros 2026 with Fan Engagement Initiatives

Haier Takes Center Stage at Roland-Garros 2026

In a remarkable display of commitment to youth sports and community engagement, Haier, the world’s leading home appliance brand, took an ambitious stride at Roland-Garros 2026. The brand hosted the eagerly anticipated Haier Fans Club event on June 2, located at La Faisanderie, Stade Français in Paris. This event was not only a celebration of tennis but also a testament to Haier’s dedication to fostering local talent and engaging the community around one of the world’s most prestigious tennis tournaments.

As a proud official partner of Roland-Garros for the fourth consecutive year, Haier also organized the Haier Clay Court Open, a competitive tennis tournament aimed specifically at aspiring young players aged 12 to 15 from the greater Paris area. The tournament mimicked professional play in a festive and aspirational environment, allowing junior players to showcase their skills on the clay courts. The event culminated in an exhilarating singles final, where Victor de Bure and Victoria Andrieu emerged as champions, taking home not only the titles but also coveted tickets to a Roland-Garros final match.

"The Haier Clay Court Open gives top junior players in greater Paris a competitive day on clay and tickets to a Roland-Garros final. That is a straightforward, meaningful prize, and it sets the standard we uphold across all our sports partnerships," commented Wang Meiyan, Vice President and Chief Brand Officer of Haier Group. This acknowledgment highlights Haier’s strategy of not just promoting its products but also working towards enriching the experience of local communities involved in sports.

In alignment with this vision, the Haier Fans Club program stands as a pillar of the brand's partnership with Roland-Garros, offering experiences that transcend mere visibility. Throughout the entirety of Roland-Garros 2026, Haier is showcasing an impressive range of its smart home appliances at the event venue. These include state-of-the-art refrigerators, wine coolers, dishwashers, and smart kitchen appliances, allowing visitors a firsthand experience of Haier's commitment to innovation and quality.

From June 3 onwards, Haier will enhance its presence in the city with a pop-up installation at Place de la Concorde, featuring a global photo exhibition that celebrates fan communities from around the world. Further enhancing the festive atmosphere, the brand has integrated popular football themes by running interactive experiences that connect its tennis and football partnerships — engaging fans of both sports in a singular location.

Haier's approach underscores the power of sports as a platform for brands to engage authentically with consumers. By instilling values such as excellence, perseverance, and a dedication to human potential, Haier cultivates deep emotional connections that enhance brand experiences, far beyond the limitations of traditional marketing.

This strategic philosophy represents the backbone of Haier's sports marketing initiative, which has spanned over two decades across a variety of sports, including basketball, football, cricket, and motorsports. By forming meaningful partnerships with key events and executing impactful brand activations, Haier has established lasting relationships with consumers in global and local markets alike.

With a clear alignment to the spirit of competition and achievement, Haier solidifies its image as a progressive and performance-driven lifestyle brand that resonates with those who seek excellence in every facet of life. For more exciting sports-themed events and information regarding Haier’s offerings, please visit Haier's official website.

About Haier Group

Founded in 1984, Haier Group has grown into a global leader in digital transformation and lifestyle-enhancing solutions under its motto: 'More Creation, More Possibilities.' With ten research and development centers and a vast network of industrial parks and manufacturing centers worldwide, Haier’s innovative spirit has driven a robust revenue of USD 59.8 billion as of 2025. The brand's stature is reinforced by its top ranking in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight consecutive years and its remarkable leadership position in the Euromonitor Global Major Appliances Brand rankings for eighteen consecutive years. Moreover, Haier Smart Home is proudly listed among the Fortune Global 500 and the Fortune World's Most Admired Companies.