Narumiya x FamilyMart
2026-06-15 01:53:38

Special Collaboration Between Narumiya Characters and FamilyMart Launching Unique Charm Promotions

Exciting Collaboration: Narumiya Characters and FamilyMart



This June, Narumiya International Co., Ltd., a leading player in children's fashion, has teamed up with FamilyMart, a well-known convenience store chain in Japan, to launch a unique campaign that is set to thrill fans of both brands. Starting from June 16, 2026, this collaboration will allow customers to receive exclusive plush charms themed around beloved characters from the Narumiya universe with their purchases.

This campaign has been designed to enhance customer experience and support sales of popular gummy products at FamilyMart locations across Japan, with approximately 16,400 stores participating. Shoppers can expect to encounter delightful characters like Nakama-kun from Angel Blue and Berrie-chan from mezzo piano junior, designed to provide that irresistible “squishy” feel that fans adore.

Campaign Details:


  • - Start Date: June 16, 2026, at 10:00 AM
  • - End Date: June 29, 2026, or until supplies last
  • - Offer: Buy any two selected gummy products and receive one exclusive Narumiya Characters plush charm (four types available).

Selected Gummy Products:


The participating products include a stunning array of hard candies that not only indulge your taste buds but are also perfect for the upcoming season. Here are some highlights:

1. Cola Up
- Price: 242 yen (tax included 261 yen)
- Flavor: Rich cola with a hard texture, perfect for concentration and enjoyment during leisure time.

2. Ramune Up
- Price: 242 yen (tax included 261 yen)
- Flavor: Refreshing ramune, it's another hard texture favorite that tickles your taste buds.

3. Melon Soda Up
- Price: 242 yen (tax included 261 yen)
- Flavor: This offers a delightful melon cream soda flavor, perfect for summer.

4. Honey Lemon Soda Up
- Price: 199 yen (tax included 214 yen)
- Flavor: A nostalgic blend of honey and lemon, boasting a soft and tangy flavor.

5. FURUBI by Juice Gummy Lemon & Kiwi
- Price: 238 yen (tax included 257 yen)
- Flavor: Made with real juice content, delivering a satisfying chewiness along with beauty-enhancing ingredients.

6. Juice Gummy Special Golden Peach
- Price: 236 yen (tax included 254 yen)
- Flavor: This new release will launch on June 16, showcasing the taste of domestic golden peaches in a limited edition.

Each of these products features a hard texture that is especially favored during moments when focus is essential. Combining nostalgia with a modern twist, this collaboration brings together flavors that resonate with both children and adults alike.

About Narumiya Characters:


Established in the 2000s, Narumiya's brands have since enchanted the hearts of many young fans and parents alike. The two main characters included in this campaign, Nakama-kun and Berrie-chan, are original mascots representing Angel Blue and mezzo piano junior respectively. Each has its own official social media presence, establishing a youthful and vibrant connection with the audience.

  • - Berrie-chan
Official X Account
Instagram

  • - Nakama-kun
Official X Account
Instagram

As a prominent manufacturer of children's apparel in Japan, Narumiya International continues to thrive by showcasing high-quality and fashionable designs for kids. Their official online store, Narumiya Online, allows customers to conveniently explore their latest collections and offers direct customer support.

Conclusion:


The Narumiya Characters and FamilyMart collaboration heralds the beginning of a fun-filled campaign that encourages gummy enthusiasts to indulge in their favorite treats while collecting memorable charms that bring joy and nostalgia. Whether you are a fan of these charming characters or simply a gummy lover, don't miss out on this fantastic opportunity!

For more information, visit their official online store or reach out through their contact page.


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Topics Consumer Products & Retail)

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