Firstsource and Sanas Join Forces to Innovate Customer Interactions with AI Technology

Revolutionizing Customer Conversations with AI

In a groundbreaking collaboration, Firstsource Solutions Limited, a key player in transformation solutions, has joined forces with Sanas, the pioneer behind the world's first real-time speech understanding platform. This partnership aims to redefine customer interactions by harnessing the potential of AI. The integration reflects both companies' commitment to improve customer experiences through innovative technology.

A Leap towards Inclusivity

Firstsource's UnBPO™ philosophy is at the heart of this initiative. By adopting Sanas' Real-Time Accent Translation technology, customer interactions will now transcend traditional language and accent barriers. This AI-driven solution aims to ensure clarity and reduce cognitive load, allowing customer service agents to connect with a diverse global audience more efficiently.

Customers today expect seamless communication regardless of their background. This cutting-edge technology aims to elevate service delivery by enhancing the effectiveness of conversations and boosting agents' confidence in their interactions. This innovative approach marks a significant shift in customer experience management toward a more welcoming and inclusive engagement.

The Impact of AI in Customer Experience

As businesses look to incorporate AI into their operational frameworks, early adopters are already witnessing remarkable returns on investment (ROI). Companies that have implemented AI tools in customer experience (CX) report a staggering 128% increase in likelihood of high ROI. By thoughtfully embedding sophisticated technologies into daily operations, organizations can boost agent productivity while simplifying customer engagements.

“This collaboration epitomizes our dedication to embracing scalable transformations that drive substantial impact with minimal disruption,